---
title: Trifactor | Team | Ray Guerrero
description: Great video marketing starts with the right team. Meet Ray, Executive Producer for Latin America at Trifactor.
---

[![](https://www.trifactorcreative.com/hubfs/Trifactor%20Creative%20Video%20Marketing.png) ![](https://www.trifactorcreative.com/hubfs/Trifecta/Trifecta_logo_green_homepage.png) ![](https://www.trifactorcreative.com/hubfs/Trifactor%20Creative%20Video%20Marketing.png) 

](https://www.trifactorcreative.com/?hsLang=en)

[![GET A QUOTE](https://no-cache.hubspot.com/cta/default/555434/81d2f542-5676-45b2-b7a0-bd5037c33bd5.png)](https://cta-redirect.hubspot.com/cta/redirect/555434/81d2f542-5676-45b2-b7a0-bd5037c33bd5)

- [Video Systems ](https://www.trifactorcreative.com/video-systems)
- Products 
    - [Video Moments](https://www.trifactorcreative.com/video-moments)
    - Top Funnel 
          - [Value Proposition ](https://www.trifactorcreative.com/b2b-video-production/brand-positioning/value-proposition)
          - [Social Pack Series ](https://www.trifactorcreative.com/b2b-video-production/social-content/social-reels)
          - [Qualifying Moment ](https://www.trifactorcreative.com/b2b-video-production/brand-positioning/qualifying-moment)
          - [Franchise Overview](https://www.trifactorcreative.com/b2b-video-production/brand-positioning/franchise-overview)
    - Mid Funnel 
          - [Masterclasses](https://www.trifactorcreative.com/b2b-video-production/education/masterclasses-series)
          - [Case Studies ](https://www.trifactorcreative.com/b2b-video-production/education/case-studies)
          - [Product Showcases](https://www.trifactorcreative.com/b2b-video-production/customer-experience/product-showcases)
          - [Day In a life](https://www.trifactorcreative.com/b2b-video-production/education/day-in-a-life)
    - Lower Funnel 
          - [Testimonials ](https://www.trifactorcreative.com/b2b-video-production/customer-experience/testimonials)
          - [What to Expect Tours](https://www.trifactorcreative.com/b2b-video-production/customer-experience/what-to-expect-tours)
          - [Explainers](https://www.trifactorcreative.com/b2b-video-production/customer-experience/animated-explainers)
          - [Social Ads](https://www.trifactorcreative.com/b2b-video-production/conversion/social-ads)
    - Post-Sale 
          - [Video Stores](https://www.trifactorcreative.com/b2b-video-production/retention/video-stores)
          - [Training Hubs ](https://www.trifactorcreative.com/b2b-video-production/retention/training-hubs)
          - [Activate Repurposing](https://www.trifactorcreative.com/b2b-video-production/retention/activate-repurposing-system)
          - [Community Building](https://www.trifactorcreative.com/b2b-video-production/retention/community-building)
- Services 
    - [Convention Videos](https://www.trifactorcreative.com/convention-videos-video-solutions)
    - [Video Solutions](https://www.trifactorcreative.com/video-solutions)
    - [Creative Services](https://www.trifactorcreative.com/trifactor-creative-services-video-solutions)
    - [Digital Marketing](https://www.trifactorcreative.com/trifactor-digital-marketing-video-solutions)
    - [Recruitment Marketing](https://www.trifactorcreative.com/trifactor-recruitment-marketing-video-solutions)
- [Case Studies](https://www.trifactorcreative.com/case-studies) 
    - [Healthcare](https://www.trifactorcreative.com/case-studies)
    - [Travel Industry](https://www.trifactorcreative.com/casestudy/travel/cruiseplanners)
    - [Kids & Youth Sports](https://www.trifactorcreative.com/casestudy/youthsports/goldfishswimschool)
    - [Retail Industry ](https://www.trifactorcreative.com/casestudy/retail/wild-birds-unlimited)
    - [B2B Software ](https://www.trifactorcreative.com/casestudy/b2b-software/marginedge)
    - [Security Industry](https://www.trifactorcreative.com/casestudy/security/signal)
    - [Home Services](https://www.trifactorcreative.com/trifactor-ktu-video-store-case-study)
- [Portfolio](https://www.trifactorcreative.com/our-portfolio)
- [Insights ](https://www.trifactorcreative.com/blog)
- About 
    - [Content Days](https://www.trifactorcreative.com/content-day-sign-up)
    - [About Us](https://www.trifactorcreative.com/aboutus)
    - [Team](https://www.trifactorcreative.com/our-team)
    - [Brand Snack](https://www.trifactorcreative.com/trifactor-brand-snack)
    - [Stories in Motion](https://www.trifactorcreative.com/trifactor-behind-the-scenes)
- [Contact](https://www.trifactorcreative.com/get-a-quote-today)

![](https://www.trifactorcreative.com/hubfs/Trifactor%20Creative%20Team%20-%20Reinaldo%20Guerrero.jpg)

[**](https://www.linkedin.com/in/reinaldo-guerrero-03633342/)

 

# Ray Guerrero

###### SENIOR Executive Producer, Latin America Division

An expert in video production and cinematography, Reinaldo leads the video-making process for our clients in Latin America. He has over 15 years of experience in production in audiovisual media, advertising, and marketing, and serves as our senior executive producer and post-production leader.

Additionally, he helps to plan and execute video projects with a special focus on process improvement techniques; managing escalations, team dynamics, strategic communication, problem-solving, and stakeholder management through his expertise in working with large crews of video production.

Reinaldo majored in Journalism with a minor in Media at Universidad Santa María and also has experience as a DP, colourist and Cinematography in Escuela Nacional de Cine at Universidad Central de Venezuela, in Caracas. He also studied Conceptual Video Storytelling Editing at Universidad Javeriana in Bogotá and has accomplished a series of courses with a focus on communication, management, negotiation, problem-solving, time management, finance, and project management skills.

He is an integral professional that contributes crucial knowledge and experience in everything including communication and project management. Reinaldo abides by very objective criteria and always seeks to add value to each job he undertakes.

> In video production, I enjoy researching, developing, and polishing the little details that add to the story and communicate the message perfectly. 

Reinaldo is bilingual and passionate about aviation, astronautics, astronomy, and science.

![Trifactor Creative - Amazon Web Services](https://www.trifactorcreative.com/hs-fs/hubfs/AWS.png?width=500&height=200&name=AWS.png) ![Trifactor Creative -  Authority Brands](https://www.trifactorcreative.com/hs-fs/hubfs/authority-brands.png?width=500&height=200&name=authority-brands.png) ![Trifactor Creative - Home Franchise Concepts](https://www.trifactorcreative.com/hs-fs/hubfs/hfc.png?width=500&height=200&name=hfc.png) ![Well-Biz-1](https://www.trifactorcreative.com/hs-fs/hubfs/Well-Biz-1.png?width=500&height=200&name=Well-Biz-1.png) ![Trifactor Creative - CarSaver](https://www.trifactorcreative.com/hs-fs/hubfs/CarSaver%20-%20Trifecta%20Video%20Clients.png?width=500&height=200&name=CarSaver%20-%20Trifecta%20Video%20Clients.png) ![Trifactor-Website-Client-LOGOS(Cruise-Planners)](https://www.trifactorcreative.com/hs-fs/hubfs/Trifactor-Website-Client-LOGOS(Cruise-Planners).png?width=500&height=200&name=Trifactor-Website-Client-LOGOS(Cruise-Planners).png) ![TrifactorCreative-XponentialFitness](https://www.trifactorcreative.com/hs-fs/hubfs/TrifactorCreative-XponentialFitness.png?width=500&height=200&name=TrifactorCreative-XponentialFitness.png) ![Trifactor-Website-Client-LOGOS(Blaze-Pizza)](https://www.trifactorcreative.com/hs-fs/hubfs/Trifactor-Website-Client-LOGOS(Blaze-Pizza).png?width=500&height=200&name=Trifactor-Website-Client-LOGOS(Blaze-Pizza).png) ![Trifactor-Website-Client-LOGOS(Signal)](https://www.trifactorcreative.com/hs-fs/hubfs/Trifactor-Website-Client-LOGOS(Signal).png?width=500&height=200&name=Trifactor-Website-Client-LOGOS(Signal).png) ![Trifactor-Website-Client-LOGOS(WildBirds)](https://www.trifactorcreative.com/hs-fs/hubfs/Trifactor-Website-Client-LOGOS(WildBirds).png?width=500&height=200&name=Trifactor-Website-Client-LOGOS(WildBirds).png) ![Trifactor-Website-Client-LOGOS(EmpowerBrands)](https://www.trifactorcreative.com/hs-fs/hubfs/Trifactor-Website-Client-LOGOS(EmpowerBrands).png?width=500&height=200&name=Trifactor-Website-Client-LOGOS(EmpowerBrands).png) ![Trifactor-Website-Client-LOGOS(Hammer&Nails)](https://www.trifactorcreative.com/hs-fs/hubfs/Trifactor-Website-Client-LOGOS(Hammer%26Nails).png?width=500&height=200&name=Trifactor-Website-Client-LOGOS(Hammer%26Nails).png) ![Trifactor-Website-Client-LOGOS(Portfolio)2](https://www.trifactorcreative.com/hs-fs/hubfs/Trifactor-Website-Client-LOGOS(Portfolio)2.png?width=500&height=200&name=Trifactor-Website-Client-LOGOS(Portfolio)2.png) ![Trifactor-Website-Client-LOGOS(Marginedge)](https://www.trifactorcreative.com/hs-fs/hubfs/Trifactor-Website-Client-LOGOS(Marginedge).png?width=500&height=200&name=Trifactor-Website-Client-LOGOS(Marginedge).png) ![Trifactor - Evercommerce](https://www.trifactorcreative.com/hs-fs/hubfs/evercommerce.png?width=500&height=200&name=evercommerce.png) ![Trifactor Creative - Sproutloud](https://www.trifactorcreative.com/hs-fs/hubfs/Sproutloud%20-%20Trifecta%20Video%20Clients.png?width=500&height=200&name=Sproutloud%20-%20Trifecta%20Video%20Clients.png) ![Trifactor Creative - Costamar Travel](https://www.trifactorcreative.com/hs-fs/hubfs/Costamar%20Travel%20-%20Trifecta%20Video%20Clients.png?width=500&height=200&name=Costamar%20Travel%20-%20Trifecta%20Video%20Clients.png) ![Trifactor Creative - Freedom National](https://www.trifactorcreative.com/hs-fs/hubfs/Freedom%20National%20-%20Trifecta%20Video%20Clients.png?width=500&height=200&name=Freedom%20National%20-%20Trifecta%20Video%20Clients.png) ![Trifactor - MetroClick](https://www.trifactorcreative.com/hs-fs/hubfs/metroclick.png?width=500&height=200&name=metroclick.png) ![Trifactor Creative - Rex3](https://www.trifactorcreative.com/hs-fs/hubfs/Rex3%20-%20Trifecta%20Video%20Clients.png?width=500&height=200&name=Rex3%20-%20Trifecta%20Video%20Clients.png)

![](https://www.trifactorcreative.com/hubfs/Trifactor%20Creative%20Video%20Marketing.png)

Trifactor is a digital marketing agency that’s known for creating awesome videos. That’s what makes us different. Our mission is to help companies grow by merging creative design, digital, and video.

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