One of the most valuable resources a franchisor can offer a franchise owner is a robust training program that will coach them on how to run the business and employ systems for training staff. This is especially instrumental in maintaining brand quality and services across the board.
Franchise training has had to adapt to new landscapes now that the pandemic has changed what prospects want for the long term, and especially as Millennials and Zoomers (Gen Z) are of growing focus. When it comes to training delivery, most franchisors put great value in face-to-face interaction and would want nothing more than to return to that model, but like with any change in life, they will have to move with the times. A progressive approach is modifying the training delivery method and there’s no better way to do this than by using training videos.
With applied research and the versatility of video, we can help provide an environment for instantly accessible training guidance, and optimize business processes as your franchise concept expands.
Implementing training videos into your franchise training strategy will provide an engaging medium of instruction to promote the best learning experience for trainees; something Millennials and Gen Zs will certainly appreciate.
Video is widely used in learning platforms for corporate training. Industry data shows that 88% of large companies, additionally 77% of midsize companies, and 64% of small companies reported using this technology. Why? Videos are completely adaptive to different learning methodologies, and can readily be integrated with the latest technologies that impact learning.
A solid training video can effectively communicate a significant amount of details about your franchise’s brand and operation. A visual instructional display can hit out all the points that an in-person training session could, for instance providing detailed information about the brand’s mission, system standards, operating procedures, practical rules, and pretty much ensure that the people you’ve trusted with your company, run the business efficiently. Every franchise will have a unique set of company values and processes and the beauty of training videos is they can bring these individual concepts to light.
A video training manual offers an extensive list of benefits that will help optimize business procedures and efficiencies of your franchise. Let’s look at ten ways video helps your franchise training program.
It’s important that franchisors have a clear longer-term training development program in place for franchise owners. Franchise training videos are a good start to establishing a reliable catalog of accessible training material for staff.
While you would want to create a video training manual to effectively deliver instruction, our video creative team at Trifactor can help you make a bigger impact on your trainees. With the videos we create, not only will they learn and absorb the content better but also feel motivated and excited about their tasks moving forward.
We collaborate closely with our clients to create engaging and resonating, ready-to-use video content that fits their brand. We delve head-on into your franchise journey to understand your brand, business concepts, and procedures. From there, we design completely tailored content with well-thought-out and organized instruction to execute your training material to trainees.
Once we’ve created your catalog of training videos, they can be uploaded to a learning platform of your choice. We handle everything from arranging the videos on the platform to customizing the display for the most effective delivery to trainees and staff. Accessing our videos on the platform is also the perfect way to demonstrate aspects of your franchise operational system to new franchise owners.
Feel free to connect with our creative team so we can help begin establishing your very own franchise training solution.