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Qualifying Moment

Pre-Qualify Leads with Video That Filters for Fit
A Qualifying Moment video gives prospects a clear snapshot of what your brand offers and what you expect in return. It saves time for both sides by delivering a high-level summary that attracts serious leads while filtering out poor fits, saving time for both you and your prospects.

   What It Is

  • A 3–5 minute explainer-style video that covers your offering, values, and what the next steps look like for those interested.

     

  Why It Matters

  • By helping viewers self-select, you reduce unqualified inquiries and start conversations with more aligned prospects.

     

    How It Works

  • Uses brand visuals, voiceover, and key messaging to align expectations. 

  • Often part of a nurture series or initial outreach.

   Where It Fits

  • Deployed early in the funnel. Before an application or consultation.

  • Ideal for franchise recruitment and B2B sales journeys.

Most teams waste time on the wrong leads.

 

RetroFitness
Retro Fitness
Goldfish-swim-school
Goldfish Swim School
BrightStar-care
BrightStar Care

Not every lead deserves a discovery call.

A well-placed Qualifying Moment filters your pipeline with clarity and precision.

It’s not just about getting attention. It’s about getting the right attention and making sure your next conversation starts from a place of mutual understanding.

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Spend less time chasing.

Use qualifying content to focus on who’s ready to move forward.
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