In today’s franchise sales environment, candidates expect more. More transparency. More value. More clarity.
5 min read
Why Every Franchise Sales Process Needs a Masterclass Video Series
By Ale Bossio on 6/20/25 10:58 AM
4 min read
Introducing The Franchise Walkthrough: A New Way to Bring Franchise Opportunities to Life
By Ale Bossio on 6/12/25 10:19 AM
How Cruise Planners Pioneered a Game-Changing Video-Centric Sales Process
At Trifactor, we’re always looking for new ways to elevate how brands tell their story, especially in the world of franchise sales. That’s why we’re excited to officially introduce a new product we’ve been developing with our clients: The Franchise Walkthrough.
4 min read
CEO Flynn Dekker of Shipley Do-Nuts Explains Why People Crave this Delicious Brand
By Ale Bossio on 3/3/25 8:41 AM
At Trifactor, we love producing brand stories that matter, and few brands have a history as rich and flavorful as Shipley Do-Nuts, headquartered in Houston, TX. Over the last couple of months, we’ve been working with their leadership team to add strategic videos to their franchise development sales process in order to improve the buyer’s journey. Along the way, we had the joy of sitting down with Flynn Dekker, CEO of Shipley Do-Nuts, for a light-hearted Brand Snack episode.
4 min read
Capturing Stories That Matter: Our Journey with Town Square
By Ale Bossio on 12/3/24 2:57 PM
We love helping brands tell their stories in impactful ways, but some stories resonate so deeply, that they leave an indelible mark on our team. This was precisely our experience working with Town Square, a revolutionary franchise redefining the adult day care space.
2 min read
How We Brought Town Square’s Story to Life
By Emmanuel Trenche on 10/4/24 11:48 AM
At Trifactor Creative, we love helping brands bring their stories to life in a way that really connects with people. Recently, we had the chance to work with Town Square, an Adult Day Care franchise with an incredible model that wanted to stand out with better video. When their marketing team approached us about doing a What to Expect Tour, they shared an in-house video they made that just wasn’t doing them justice. Our goal? To give their unique customer experience a fresh, engaging feel with a professional touch.