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6 min read

The Hidden Power of a Video Library: Why Smart Brands Are Building One

By Ale Bossio on 7/9/25 10:16 AM

Every time you film a new video without a system behind it, you're leaving value on the table.

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5 min read

Why Every Franchise Sales Process Needs a Masterclass Video Series

By Ale Bossio on 6/20/25 10:58 AM

In today’s franchise sales environment, candidates expect more. More transparency. More value. More clarity.

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4 min read

Introducing The Franchise Walkthrough: A New Way to Bring Franchise Opportunities to Life

By Ale Bossio on 6/12/25 10:19 AM

How Cruise Planners Pioneered a Game-Changing Video-Centric Sales Process

At Trifactor, we’re always looking for new ways to elevate how brands tell their story, especially in the world of franchise sales. That’s why we’re excited to officially introduce a new product we’ve been developing with our clients: The Franchise Walkthrough.

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4 min read

CEO Flynn Dekker of Shipley Do-Nuts Explains Why People Crave this Delicious Brand

By Ale Bossio on 3/3/25 8:41 AM

 

At Trifactor, we love producing brand stories that matter, and few brands have a history as rich and flavorful as Shipley Do-Nuts, headquartered in Houston, TX. Over the last couple of months, we’ve been working with their leadership team to add strategic videos to their franchise development sales process in order to improve the buyer’s journey. Along the way, we had the joy of sitting down with Flynn Dekker, CEO of Shipley Do-Nuts, for a light-hearted Brand Snack episode.

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4 min read

Capturing Stories That Matter: Our Journey with Town Square

By Ale Bossio on 12/3/24 2:57 PM

We love helping brands tell their stories in impactful ways, but some stories resonate so deeply, that they leave an indelible mark on our team. This was precisely our experience working with Town Square, a revolutionary franchise redefining the adult day care space.

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