What Are Video Moments?
Every system starts with strong building blocks. Video moments are purpose-driven video assets designed for specific stages of your funnel. When organized into a system, they create a repeatable framework that aligns content to goals, scales production, and improves performance over time.
This is how your brand shows up at the right time, with the right message.
Pick a Focus Area
Grab Attention. Spark Curiosity
This is your moment to make a strong first impression. Top-funnel videos are designed to attract attention, introduce your brand, and build curiosity. The goal is simple: be memorable, be relevant, and get noticed.
Showcase what makes your brand worth paying attention to.
See it in Action
Short-form content crafted to stop the scroll and spark awareness.
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Show prospects what it’s really like to grow with your brand.
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A lead-nurturing asset designed to pre-screen and pre-sell.
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Educate and Engage With Intent
Mid-funnel content is all about clarity. At this stage, your audience is already curious. Now they need to understand how your product or service solves their problem. These videos demystify, educate, and demonstrate value with real substance.
Build authority with educational content that answers real customer questions.
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Show real success stories that turn proof into persuasion.
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Highlight features, benefits, and the experience of using your product.
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A lead-nurturing asset designed to pre-screen and pre-sell.
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Remove Doubt. Drive Action
Lower funnel moments are designed to overcome objections and deliver proof. This is where testimonials, walkthroughs, and data-backed messaging reinforce trust and drive conversions. It’s not just about selling, it’s about sealing belief.
Real voices that reinforce trust and move prospects closer to saying yes.
See it in Action
Give your audience a clear, confidence-building view of what comes next.
Break down complex topics with visual storytelling that informs and convinces.
Drive last-click conversions with short, persuasive content tailored for action.
Support. Empower. Keep Them Happy.
Once someone converts, the journey is just beginning. Post-funnel content ensures your customers or franchisees stay engaged, informed, and excited. From onboarding and training to ongoing education and culture-building. These moments increase lifetime value and long-term connection.
Empower teams to personalize content at scale with brand-approved video libraries.
See it in Action
Centralize your onboarding and education content in one engaging, accessible space.
Turn existing footage into fresh content that feeds your funnel. No shoot needed.
Moments Work Better Together.
Combine moments into full-funnel campaigns that build trust, drive decisions, and turn customers into champions.