At Trifactor, we’re always looking for new ways to elevate how brands tell their story, especially in the world of franchise sales. That’s why we’re excited to officially introduce a new product we’ve been developing with our clients: The Franchise Walkthrough.
This isn’t your typical “About Us” video or talking head testimonial reel. The Franchise Walkthrough is a thorough highly visual experience designed to give prospective franchisees a true inside look at what it’s like to own and operate a franchise, while showcasing the brand’s strengths, culture, and business model in a highly engaging, strategic format.
If you work in franchise development, you know today’s candidates want to be impressed with solid visuals before making an investment decision. They want more than a sales pitch, they want to understand the opportunity, the culture, the business model, and the people behind it.
And they want to do this on their own time, from anywhere.
The Franchise Walkthrough was built with exactly this need in mind. It’s designed to:
We think of it as part tour, part masterclass, part testimonial and fully strategic.
Cruise Planners is the leading home-based travel franchise and differentiation is one of the main ways they compete for preference. When Cruise Planners approached us, they wanted a new way to present their franchise opportunity in a more memorable and attractive way. Plus, they wanted a strong video that could strategically integrate into both their inbound marketing efforts and sales process.
Together, we built The Cruise Planners Franchise Walkthrough.
The result? A dynamic, 15-minute video that brings the entire Cruise Planners ecosystem to life. Here’s a snapshot of what it covers:
👉 A personal story
We open with a heartfelt testimonial from a Cruise Planners franchise owner, sharing how the business transformed her life, not just financially, but personally. Right away, viewers see the human side of the brand.
👉 The opportunity and model
We highlight Cruise Planners’ position as the nation’s largest home-based travel franchise, with over $1 billion in annual sales and a flexible business model that fits any lifestyle.
👉 Proof of success
We show how franchisees benefit from industry-leading commissions, powerful supplier relationships, and a proven support system that includes award-winning marketing, advanced technology, and comprehensive training.
👉 The team behind it all
Prospects meet the executive team and hear firsthand how they’ve built a brand that puts franchisee success at the center of everything they do.
👉 The pillars of support
We walk through Cruise Planners’ five key pillars, training, coaching, marketing, technology, and culture, demonstrating that franchisees are never alone on their journey.
👉 An authentic tone
Throughout, the Walkthrough maintains an authentic, approachable voice that resonates with real people. It’s not about selling a dream, it’s about showing how the system works and why it delivers results.
The Franchise Walkthrough is more than just a video, it’s a strategic sales asset.
For Cruise Planners, it now serves as:
At Trifactor, we believe The Franchise Walkthrough is a game-changer for the franchise industry, and we’re already in talks with several other brands to create theirs next.
If your franchise brand wants to:
Then this is the tool you need in your arsenal.
We’re proud of what we accomplished with Cruise Planners, and excited to bring this same approach to more brands ready to raise their game.
Want to learn more about The Franchise Walkthrough?
Contact us today and let’s start building yours.