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Ale Bossio

Industrial designer turned marketing enthusiast. I love challenges and making things happen. When not shaping products, I'm shaping words on my posts, sharing every idea that crosses my mind.

Recent Posts

3 min read

Trifactor Empowers South Florida Marketers with Content Marketing Tips and Ideas

By Ale Bossio on 7/15/24 8:00 AM

Innovation isn't just a buzzword, it's the heartbeat of success when it comes to content marketing. Here at Trifactor we recently set the stage on fire with our first Content Day, a game-changing event designed to empower South Florida marketers with cutting-edge strategies, MarTech approaches, and new content marketing ideas. Let's rewind and relive the thrill and insights from this event!

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3 min read

Bold Branding and Sweet Success featuring Image360 on Brand Snack

By Ale Bossio on 6/6/24 10:00 AM

Our Brand Snack host, Emmanuel Trenche, traveled across the country for this exciting new episode. As always, Brand Snack is your 10-minute break to enjoy our favorite snacks while engaging in bite-sized discussions with brands that people crave and love. Today, we visited Image360, a custom graphics, signage, and displays franchise with locations throughout the United States and Canada. We were thrilled to interview Jessica Eng, VP of Business Development for Alliance Franchise Brands, who played a crucial role in the implementation of the new Image360 brand.

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3 min read

Elevating Conventions with Visual Storytelling: Wild Birds Unlimited's 40-Year Celebration

By Ale Bossio on 5/29/24 7:02 AM

Conventions and conferences often risk becoming long, drawn-out affairs. But when Wild Birds Unlimited celebrated its 40th anniversary, they turned this notion on its head. Seeking to convey their profound impact on communities and their franchise network, they approached us to help tell their story in an engaging and immersive way. Scott Pryl, the VP of Communications, knew that traditional storytelling wouldn't cut it. That's where the power of video came in.

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4 min read

Jenny McCuiston, Creator of Goldfish Swim School Tells Their Brand Story on Brand Snack

By Ale Bossio on 5/6/24 9:54 AM

Welcome back to Brand Snack! In Trifactor’s YouTube episode series,  Emmanuel Trenche, who heads up our Agency’s Operations, unwraps the captivating stories behind remarkable brands. Today, we're spotlighting Goldfish Swim School, a renowned franchise system that has made waves across America with its exceptional brand and outstanding facilities. Headquartered in Michigan, Goldfish Swim School stands as a testament to the vision of its founder, Jenny McCuiston, whose dedication to providing top-notch aquatic education has left an indelible mark on communities nationwide.

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3 min read

How Aussie Pet Mobile's Recruitment Video Funnel Attracted Talented Groomers

By Ale Bossio on 4/25/24 10:15 AM

If you’re a pet lover, you understand the bond between humans and furry friends runs deep. But what if your love for pets could become your next career opportunity? That’s what Aussie Pet Mobile was looking to convey in their hunt for compassionate, independent, and loving pet groomers to support their pet-grooming mobile franchise network. So Trifactor set out to help attract, engage, and convert the right candidates for the job. 

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