Trifactor | Trifactor Marketing Content Day

A free creative workshop for busy marketers who value networking and learning from their peers.

Thursday, September 19, 2024

How to Build a Buyer’s Journey that will Attract, Engage, and Convert Prospects into Customers:

In business, how people find you and then choose to work with you is described as the buyer’s journey. It takes time and requires a series of steps before you can make a sale. In this workshop, Emmanuel Trenche, Co-Founder of Trifactor and VP of Strategy and Agency Operations, helps local business owners visualize their sales process and then explains how content helps attract, engage, and convert prospects into educated buyers. The goal is not only to generate more sales, but to turn buyers into champions for your brand.

Takeaways:

Learn to visualize your sales process and break it down into milestones that reveal you’re on the right track.
Begin to see your sales process from the lens of your buyer.
Create content that will position you as an expert and expedites your time to close.
Begin to implement content strategies that prove your value.

Save Your Seat

First come, first serve. This is a small intimate workshop and seats are limited. Lunch will be provided.

Emmanuel is a full-color visionary with a passion for art, travel, and people. Considered an innovative entrepreneur, Emmanuel leads the strategic growth plans of Trifactor and our clients. He has over 15 years of digital marketing experience and is driven by creating and executing business plans that work. Trifactor is not his only business venture. He also helped build Liquivida, an emerging health and wellness franchise as co-owner and also served as CMO for nearly a decade. He has also led many advertising and sales initiatives for many franchise brands like Goldfish Swim School, Signal Security, Drybar, and Cruise Planners.

Emmanuel earned a Masters in Business Administration from H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University and has a Bachelor of Science in Mass Communications and Marketing from Florida International University in Miami, FL. His work in tech marketing has been featured in Wired, Techli, CRM Magazine, Customer Think, All Business, among other publications.

Emmanuel was born in San Juan, Puerto Rico, speaks three languages (English, Spanish, and French), and has a weak spot for unplanned weekend excursions, exotic foods, and crisp sunny days on the beach.

We're a video-focused marketing agency.

At Trifactor Creative, videos are proven assets that convert traffic into leads, leads into opportunities, and opportunities into sales. We integrate videos into your sales process and customer journey, so you can win more deals. Consult with us and learn more about our video marketing plans.

Sell Amazing Ideas

Convert More Leads

Hit Your Goals

What kind of videos are you looking for?

Company Videos

Is your company video communicating the right message? Video can change that by increasing what we call perceived value. Put your best foot forward by communicating with style.

Social Clips

If you haven’t entered the world of social media yet, you need to make a business account. Like, yesterday. Additionally, if your social account isn’t leveraging video in its posts, then you’re missing a huge opportunity in digital marketing.

The truth is that video outperforms other content across all social platforms. The human brain is just attracted to that kind of dynamic content. So by creating social media clips that are designed to be engaging and optimized for the right channel, your business can become a social media powerhouse.

Social media clips are a powerful way to promote products, develop brand awareness and create a voice online. What’s great as well is that if planned correctly, you can get social media clips from videos that you already have!

Customer Experience Tours

Customer experience videos serve as a powerful tool for businesses to connect with their audience on a deeper level by showcasing the essence of their brand and the impact it has on their customers. These videos aim to evoke emotions, convey authenticity, and build trust among viewers.

Through careful conceptualization, Trifactor ensures that every aspect of the video aligns with the brand's personality and resonates with its target audience.

Promotional Videos

When you hear about video marketing, you may instinctively think about tv commercials. And that’s great. We all love the classics. But thankfully, your video marketing plan can employ both commercials and video advertisements online.

Have you been on YouTube lately? Have you ever noticed that the advertisements you see before whatever Cat Video you're waiting to watch is either very similar or the same as advertisements you see on TV?

That’s because commercials aren’t just limited to traditional broadcast channels anymore. Once we understand your brand’s purpose and needs we can help you identify where your commercials should be placed to get the best ROI.

Day in a Life Stories

A "day in the life" video offers a captivating glimpse into the routine and experiences of a successful individual who integrates a particular brand seamlessly into their life. This type of video content serves as a compelling storytelling tool, providing viewers with an immersive insight into how the brand enhances and fits into the daily life of its consumers.

Trifactor specializes in crafting day in the life videos that not only showcase the features and benefits of a brand but also illustrate its real-world application and impact. By featuring a successful individual who embodies the brand's values and ethos, these videos offer an authentic portrayal of how the brand contributes to their lifestyle and achievements.