VIDEO MARKETING PLANS

Value Proposition

Up to 3 minutes - 6 Credits 

A Value Proposition video shows prospects why your company is worth their time and investment. It highlights your key differentiators, core offerings, and the broader industry and market opportunity. The goal of this moment is simple: inspire viewers to sign up and begin their discovery process.
These videos often feature a top executive who can articulate the model convincingly and demonstrate the level of service and support prospects can expect.

Testimonials

Up to 2 minutes - 3 Credits 

Testimonials require an on-site shoot and feature one interviewee in a single, thoughtfully designed setting. These videos give prospects insight before making a decision, helping them feel more confident about taking the next step. They spotlight a positive experience and build credibility—whether the voice comes from a strategic partner, employee, client, or franchisee.

Case Studies

Up to 2 minutes - 6 Credits 

Case Studies take viewers on a deeper journey through a meaningful success story. Using thoughtful storytelling, these videos highlight the results of a specific project or the achievements of a business partner or client.
Customer Success Stories are a typical example. Case Studies run up to 2 minutes, require an on-site shoot, and may include multiple sets, perspectives, b-roll, and motion graphics to bring the narrative to life.

Social Ads/Promos

15, 30, or 60 seconds - 5 Credits 

Social Ads deliver a quick, compelling message with a clear call to action. Promos focus on offers that drive sales. Both are designed with dynamic pacing to boost awareness or engagement.

These assets come in defined durations—15, 30, or 60 seconds—and can be formatted for traditional media (TV) or optimized for social platforms like Facebook, LinkedIn, Instagram, and Stories.

With additional credits, we can reformat and optimize these videos for multiple placements to maximize visibility.

Explainers

Up to 2 minutes - 7 Credits 

Explainer videos rely heavily on motion graphics to illustrate how a specific product or service works. At up to 2 minutes, they’re the perfect vehicle to break down your value proposition clearly and creatively.
With additional credits, the runtime can be extended to explore more complex details or product features.

Product Showcase / Customer Experience

Up to 3 minutes - 8 Credits 

These “How-it-Works” or “How-To” videos guide viewers through your product or service step by step. They can take audiences inside your facility, spotlight your operations, or demonstrate your customer experience.
Typically up to 3 minutes, these videos often require an on-site shoot and blend b-roll with motion graphics to highlight key points.
With additional credits, you can extend the video, turn it into a multi-part training series, or even feature a charismatic brand spokesperson to elevate the message.

General Purpose

Up to 2 minutes - 6 Credits 

This versatile format (up to 2 minutes with an onsite shoot) supports a wide range of needs—executive bios, investor pitches, self-promos, influencer features, FAQs, animated demos, sizzles, product reviews, event promos, and event recaps.

Masterclass Videos

Up to 5 minutes - 10 Credits

Put your top executive in front of the camera to share specialized knowledge—whether it’s sales training, customer service skills, or operational insights. These videos are supported by a well-crafted script, technical in nature, designed to transfer skills without requiring in-person sessions.

Day in a Life

Up to 3 minutes - 10 Credits 

This emotional, narrative-driven video shows what it’s like to walk in the shoes of your target buyer persona. A Day-in-the-Life begins with a few prep calls to uncover the most compelling storyline, followed by a full day of filming across multiple sets and locations.
Supporting characters may be woven in to provide depth and authenticity. The video concludes with a motivational moment that connects your brand directly to the intended audience.

Qualifying Moments

Up to 5 minutes - 9 Credits 

Designed for a well-optimized landing page, this asset helps qualify—or disqualify—leads before your team engages. Featuring a polished script and a top-level executive, these videos clearly articulate how your model works, who is a good fit, and what sets you apart.
The result: more informed, better-qualified leads for your sales team.

9 credits

Brand Story Video

Up to 3 minutes - 8 Credits 

The Brand Story video captures the essence, legacy, and spirit of your brand—showcasing defining moments, milestones, and the journey that brought you here. All of it distilled into a powerful 3-minute narrative designed to inspire and connect.

Versions/ Adaptations

2 Credits 

Once your video is complete, you may want alternate versions optimized for different audiences or platforms. Versions include A/B test variants, script adjustments for regional messaging, updates for mobile or TV, or re-branding for specific campaigns.
These credits cover the editing, re-design, and re-formatting needed to deliver the alternate version.

B Roll Shot List

Up to 20 scenes - 8 Credits

Trifactor’s b-roll shot lists include up to 20 scenes of high-quality footage, each captured from 3 to 4 perspectives. This allows editors to build rich stories and soundbites with flexibility.
Brands often purchase b-roll libraries to create an internal arsenal of footage—customer experience, product shots, executive moments, behind-the-scenes clips, and more.
All selected footage is color-corrected, organized, labeled, and cataloged for efficient use by your internal teams.