In today’s franchise sales environment, candidates expect more. More transparency. More value. More clarity.

How Cruise Planners Pioneered a Game-Changing Video-Centric Sales Process

At Trifactor, we’re always looking for new ways to elevate how brands tell their story, especially in the world of franchise sales. That’s why we’re excited to officially introduce a new product we’ve been developing with our clients: The Franchise Walkthrough.

At Trifactor, we love producing brand stories that matter, and few brands have a history as rich and flavorful as Shipley Do-Nuts, headquartered in Houston, TX. Over the last couple of months, we’ve been working with their leadership team to add strategic videos to their franchise development sales process in order to improve the buyer’s journey. Along the way, we had the joy of sitting down with Flynn Dekker, CEO of Shipley Do-Nuts, for a light-hearted Brand Snack episode.

We love helping brands tell their stories in impactful ways, but some stories resonate so deeply, that they leave an indelible mark on our team. This was precisely our experience working with Town Square, a revolutionary franchise redefining the adult day care space.

Our latest filming took us to Town Square, a place that feels like stepping into a time machine. It’s not just another ordinary senior care facility. Their concept is unique and their franchise model brought to life in every detail. From the moment we arrived, the meticulous interior design and thoughtful decor transported us to a different mid-century town, creating a captivating and comforting environment.