2020 was probably the most tumultuous year of our lifetime. We saw unprecedented changes and challenges throughout the world. Globally, our families, jobs, and futures were all put on hold or changed dramatically. For a while, it felt like we were stuck in a rut, waiting for this all to end and get back to business as usual. But there came a turning point where the time to wait was over, and the time to create began. What we once viewed as a great pause, a hurdle to overcome, was also full of opportunities. 

This subtle change is a big deal for us, and we’re excited to finally break loose toward a new direction for our agency. This announcement is part of a series of innovations that will follow our last blog post, which stressed the importance of building a more sustainable business post-COVID-19.

Congrats! You’re reading this because, so far, we’ve survived the COVID-19 era that’s marked our lives forever. We know we’re not the only ones saying this, but 2020 has been a true test of time for business owners. And we’d like to share how we’re thriving as an agency. 

You’ve likely heard of paid search or may already be familiar with it by now. Many businesses may have waited to add paid search to their marketing strategy before, viewing it as an option that could come later. But with people spending most of their time at home and online—consuming media, researching, browsing and shopping—, well, paid search is now a must.

There's no doubt 2020 has been a crazy year for digital and marketing. Your company's website has become the storefront of your business and you now have to figure out a way to keep sales and marketing efforts moving. All while being forced to adapt to a new, contact-"less" sales process.