How Cruise Planners Pioneered a Game-Changing Video-Centric Sales Process

At Trifactor, we’re always looking for new ways to elevate how brands tell their story, especially in the world of franchise sales. That’s why we’re excited to officially introduce a new product we’ve been developing with our clients: The Franchise Walkthrough.

At Trifactor, we love producing brand stories that matter, and few brands have a history as rich and flavorful as Shipley Do-Nuts, headquartered in Houston, TX. Over the last couple of months, we’ve been working with their leadership team to add strategic videos to their franchise development sales process in order to improve the buyer’s journey. Along the way, we had the joy of sitting down with Flynn Dekker, CEO of Shipley Do-Nuts, for a light-hearted Brand Snack episode.

We love helping brands tell their stories in impactful ways, but some stories resonate so deeply, that they leave an indelible mark on our team. This was precisely our experience working with Town Square, a revolutionary franchise redefining the adult day care space.

At Trifactor Creative, we love helping brands bring their stories to life in a way that really connects with people. Recently, we had the chance to work with Town Square, an Adult Day Care franchise with an incredible model that wanted to stand out with better video. When their marketing team approached us about doing a What to Expect Tour, they shared an in-house video they made that just wasn’t doing them justice. Our goal? To give their unique customer experience a fresh, engaging feel with a professional touch.

Our latest filming took us to Town Square, a place that feels like stepping into a time machine. It’s not just another ordinary senior care facility. Their concept is unique and their franchise model brought to life in every detail. From the moment we arrived, the meticulous interior design and thoughtful decor transported us to a different mid-century town, creating a captivating and comforting environment.