No successful business owner has ever said “I wish I knew less about my customers”, when customers are the lifeblood of any business. Despite the challenges of this social distancing era, there are a myriad of ways to understand and connect with current and potential clients in ways that can help your business grow.

One of the most popular social media apps on the planet right now is TikTok. If you know anyone under the age of 25, most likely they are glued to their phones throughout the day scrolling through TikTok. Kids all over are making and consuming TikTok videos. What people don’t know is that TikTok is emerging as a useful tool for digital marketing. With TikTok attracting a larger and larger audience, companies and brands can benefit from it in a multitude of ways.

You’ve decided you’re ready to jump on the video marketing train and try your hand at producing corporate videos. Great choice! Video marketing is currently one of the strongest ways to engage with your target audience. So where do you start?

I was the MarComm exec who treated video as an afterthought to an edgy marketing idea. I saw it as a “better way to communicate” when I “absolutely needed it.”

What I didn’t know is that my relationship with video was one-sided. 

There are many ways to reach customers online, but most marketers agree that video marketing is one of the most effective ways to improve your sales process.