It's no secret that artificial intelligence is reshaping technology in all industries, including the digital marketing world. With ever-evolving algorithms that are becoming more and more nuanced and intelligent, AI has the ability to improve the efficiency of operations, including more targeted marketing and a clear understanding of the customer journey.
4 min read
How AI Is Revolutionizing Digital Marketing
By Sara Whitford on 2/21/20 1:40 PM
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Our Takeaways from IFA and Everything Loved
By Emmanuel Trenche on 2/19/20 3:50 PM
Conventions can be chaotic. Everyone’s usually hustling from one break out session to another. The energy can be mixed depending on the alcohol of choice. And no one’s ever spared from a bold coffee stain, caused mainly from eating, speaking and shaking hands all at the same time. But at the International Franchise Association convention (IFA), something was different. And we think it was the people.
4 min read
Five Facts to Remember When Creating Killer Corporate Videos
By Jennifer Pellerito on 2/14/20 3:58 PM
Your customers love video. By now, business owners like you have likely heard that video marketing is one of the best ways to engage customers. In fact, a recent study conducted by HubSpot shows that video outperforms other types of content when it comes to capturing attention.
4 min read
How Video Can Connect Your Brand and Audience This Valentine’s Day
By Maria Aponte on 2/12/20 5:10 PM
Considered the most romantic holiday of the year, Valentine’s day is a chance for brands to create value for their businesses.
3 min read
How Lead Nurturing Boosts Your Business Sales
By Lydia Mattern on 2/6/20 9:30 AM
Meet Alex—she recently visited your website and, due to your stellar inbound marketing strategies, felt intrigued and became interested in learning more about your products and services. When a banner popped up asking if she’d like to sign up for exclusive content, she couldn’t resist and voluntarily gave you her name and email address. Without knowing it, she became a qualified lead. One you can now nurture and convert to a sale.