Businesses today, no matter the product or service they sell, have essentially become e-commerce. Buying and selling products over the Internet is increasingly commonplace and the need to be seen online has ramped up marketing competition like never before.

It’s that time of the year when fans, brands and consumers across America prepare anxiously for the nation’s biggest sporting event: the Super Bowl. On Sunday, Feb. 2, the annual championship game of the National Football League will draw the most diverse mix of viewers for a fun night of sport and entertainment.

It's the beginning of a new year, which means out with the old and in with the new. But when it comes to video marketing in 2020, the forecast calls for the revamping of tried-and-true strategies and a healthy dose of innovation.

As you launch into the new year and start planning your digital marketing strategy for 2020, you’ll want to also have a plan in place to ensure you’re compliant with the General Data Protection Regulation, or GDPR.

The moment has come for us marketers to thoroughly plan out the objectives and strategies that will guide us over the next twelve months. We all know that consumers are growing increasingly skeptical of traditional marketing attempts and that, regardless of the nature of our business, we are facing a better informed and more demanding market.