Netflix recently launched its new ad-supported streaming plan in the US in early November, 2022. With around 225 million subscribers worldwide, the California-based company will significantly give rise to advertising video-on-demand (AVOD) viewership. Disney+ is also gearing up to launch its cheaper ad-supported tier come December 8, with hopes of reaching 230 million to 260 million subscribers by 2024, as per The Verge.

Now that Google Business Profile has added the use of video to its platform, businesses can boost their local SEO with an engaging video on their location profile. Utilizing this updated feature you can position your brand in a league of its own, let it stand out in mobile search, and ultimately attract more customers.

Video production and video marketing may appear to take on similar paths in the video creation process but are in fact two distinct services that will arrive at different end results.

No matter what type of business you own, video can assist at every touch point of the sales process. Companies should understand when to use the right type of videos so that they can connect with people at optimal points in the sales process and ultimately drive conversions.

With YouTube revolutionizing the way video is consumed across devices, advertisers now have more opportunities to engage with audiences. Released in 2016, YouTube’s introduction of the new six-second bumper ad enables advertisers to capture attention in today’s mobile-first viewership environment in a sophisticated and creative way. These shorter, non-skippable ad formats are effective and guarantee brand exposure when viewer attention is at a premium.