Knowledge is power. Especially for the consumer. Emmanuel Trenche, Growth Marketer, has developed over the years a solid understanding of marketing concepts.

You’re probably looking for better ways to engage your clients and increase sales. If you’re familiar with digital marketing, you’ve already used email, cell phone photography, or even podcasts to deliver your message. We get it. You want to stand out and be heard.

Branding is not a marketing tool reserved for big-budget companies like Coca-Cola, Starbucks or Google. Branding is not a concept created to live in academic books, nor a fancy word used by gurus to sell their all-in-one marketing solutions. And, certainly, branding is not a magic tonic that will make your business profitable in one day.

A lot has changed in the past few decades for everyone in the world of marketing. But the biggest change, by far, has to do with how people search, consume, and use information online.