Branding is not a marketing tool reserved for big-budget companies like Coca-Cola, Starbucks or Google. Branding is not a concept created to live in academic books, nor a fancy word used by gurus to sell their all-in-one marketing solutions. And, certainly, branding is not a magic tonic that will make your business profitable in one day.

Brands have an incredible amount of power and influence in the buyer’s journey. They help buyers understand why you’re in business and how you can help them. If built well, brands can represent things like quality and innovation, or emotions such as excitement and fun.

You’re probably here because you own a business or work in online marketing. Also, you’re probably wondering if a Business YouTube Channel will help you generate leads, create brand awareness or improve sales. So get ready to find the answer to those questions through 5 tips that will help you decide if YouTube should be part of your inbound marketing strategy.

Wondering how you can grow your business using email marketing? In this article we created a few lists of guidelines and trends you should know before you build your next digital marketing campaign.

A lot has changed in the past few decades for everyone in the world of marketing. But the biggest change, by far, has to do with how people search, consume, and use information online.