At Trifactor Creative, we love helping brands bring their stories to life in a way that really connects with people. Recently, we had the chance to work with Town Square, an Adult Day Care franchise with an incredible model that wanted to stand out with better video. When their marketing team approached us about doing a What to Expect Tour, they shared an in-house video they made that just wasn’t doing them justice. Our goal? To give their unique customer experience a fresh, engaging feel with a professional touch.

If you're a marketer, you probably rely on a well-designed sales funnel, which is great and still applicable to digital marketing. But today, many companies are shifting gears and moving towards a flywheel model for a simple reason...

It’s that time of the year when fans, brands and consumers across America prepare anxiously for the nation’s biggest sporting event: the Super Bowl. On Sunday, Feb. 2, the annual championship game of the National Football League will draw the most diverse mix of viewers for a fun night of sport and entertainment.

The moment has come for us marketers to thoroughly plan out the objectives and strategies that will guide us over the next twelve months. We all know that consumers are growing increasingly skeptical of traditional marketing attempts and that, regardless of the nature of our business, we are facing a better informed and more demanding market.

A new year begins and so does planning ahead. While you evaluate your company’s performance during the previous year and review the impact your marketing actions had on your business goals, you need to acknowledge new strategies that can help you boost this year's efforts.