At Trifactor Creative, we love helping brands bring their stories to life in a way that really connects with people. Recently, we had the chance to work with Town Square, an Adult Day Care franchise with an incredible model that wanted to stand out with better video. When their marketing team approached us about doing a What to Expect Tour, they shared an in-house video they made that just wasn’t doing them justice. Our goal? To give their unique customer experience a fresh, engaging feel with a professional touch.
It’s common for in-house teams to try video production on their own, but let’s be honest—it’s a challenge. We’ve seen brands struggle with technical aspects like lighting, choosing the right camera lenses, and creating an engaging script that tells a story. Without this expertise, videos can look flat, and important details might get missed. The end result? A video that doesn’t truly reflect the brand’s potential.
A great video requires a great video production team.
That’s where we come in. Our team has the technical know-how and creative flair to handle everything from conceptualization to post-production. For Town Square, we kicked things up a notch by creating a fun, sitcom-style opening featuring Melanie Lusby as the host. She took viewers on a lively tour through the facility, introducing their CHAMP activity philosophy (which stands for Community, Healthy, Active, Mind, and Purpose) in a way that felt engaging and meaningful.
Our scriptwriting experience allowed us to turn what could have been a dry presentation into an immersive and captivating journey. Melanie’s interactions at various storefronts helped showcase how Town Square caters to the needs and interests of its members while making the audience feel welcome.
One of the big differences between in-house productions and what we offer is in the details—knowing how to capture the right angles to highlight important features, using dynamic shots that keep the video visually interesting, and telling a story that resonates emotionally with viewers. For Town Square, we ensured the video not only informed, but also invited seniors and their families to come and experience it firsthand, all while catching the eye of potential franchise investors. This is where our video marketing expertise comes in.
By working with us, Town Square’s new What to Expect Tour has become a powerful tool for both attracting members and growing the franchise. And it’s a great reminder to other businesses that some projects are best handled by experts who can work collaboratively with in-house teams to elevate your message to its full potential.
If you’re curious about how we’ve helped other brands, feel free to explore more articles on our vlog on on our YouTube channel. We’re always excited to help businesses like yours tell their stories in creative, impactful ways!