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11 min read

Ever Wonder Why Candidates Buy a Franchise With You Versus a Competitor?

By Emmanuel Trenche on 2/15/22 5:30 PM

Over the years, we’ve noticed that franchise conventions are a gold mine for knowing what works and what doesn’t in terms of franchise marketing and lead conversion. There’s nothing more gratifying to a marketer (especially us at Trifactor) than stopping a franchisee in their tracks to uncover how their journey to franchising came about. 

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4 min read

How Snapchat’s User Research Impacts Video Trends

By Creative Team on 3/31/21 9:00 AM

When it comes to app developers and user data reports, marketers usually look to the go-to giants of the social realm: Facebook, Instagram, and Twitter. The findings these platforms share with the world are incredibly helpful when formulating strategies and gaining insights into what’s trending among users. But some incredibly interesting findings emerged from what may be an unexpected source: Snapchat.        

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5 min read

How Instagram’s 2021 Updates Impact Your Social Media Strategy

By Creative Team on 3/17/21 9:00 AM

Ah, Instagram. It feels like the moment you finally understand all the features and algorithm complexities, updates emerge. Digital marketing best practices and social media platforms are like living organisms, changing and evolving, and influencing the way content reaches your audience.

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4 min read

3 Ways Video Content Saves You Money

By Creative Team on 2/25/21 2:55 PM

How can a video-centric approach to content save you money? Incorporating video can drive sales, streamline internal operations, and capture online attention.

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4 min read

How User Experience Creates Roadblocks in the Buying Process

By Creative Team on 2/12/21 9:00 AM

In the world of e-commerce, the buying process can be complicated and tricky. In the digital age, there are so many steps from a customer’s initial discovery of a product, to the final checkout, and a thousand experiences along the way that can influence their decision to purchase.

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