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5 min read

Thought Leadership Through Video: Great Execution Starts With Planning

By Claudine Baugh on 12/1/22 9:00 AM

As businesses head into the competitive 2023 B2B marketing landscape, establishing a solid thought leadership strategy with video can help position a brand as a reputable and trustworthy choice among the pack. By utilizing LinkedIn and similar platforms, a well-executed thought leadership video can increase engagement, traffic, and exposure of company leaders and certainly lead to new business opportunities.

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5 min read

AVOD Viewership Is On The Rise! How To Reach This Growing Audience

By Claudine Baugh on 11/28/22 10:00 AM

Netflix recently launched its new ad-supported streaming plan in the US in early November, 2022. With around 225 million subscribers worldwide, the California-based company will significantly give rise to advertising video-on-demand (AVOD) viewership. Disney+ is also gearing up to launch its cheaper ad-supported tier come December 8, with hopes of reaching 230 million to 260 million subscribers by 2024, as per The Verge.

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6 min read

Using Videos For Conventions & Trade Shows

By Claudine Baugh on 8/31/22 12:18 PM

Video displays are essential for making a big impact on audiences at conventions and trade shows. Whether your company is hosting the event or showcasing products and services via a booth, using dynamic and colorful visual content is a surefire way to not only grab attention but also energize conventioneers.

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5 min read

Graphic Design Trends In 2022

By Claudine Baugh on 7/18/22 8:00 AM

For brands wanting to make an impactful first impression, keeping up to speed with the current visual and graphic design trends can be the difference between stopping customers in their tracks or having them move on to better things.

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11 min read

How Can Video Marketing Influence Credibility & Trust in Your Sales Process

By Emmanuel Trenche on 2/15/22 5:30 PM

Over the years, we’ve noticed that franchise conventions are a gold mine for knowing what works and what doesn’t in terms of franchise marketing and lead conversion. There’s nothing more gratifying to a marketer (especially us at Trifactor) than stopping a franchisee in their tracks to uncover how their journey to franchising came about. 

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