There are many ways to reach customers online, but most marketers agree that video marketing is one of the most effective ways to improve your sales process. 

Whether you’re getting quotes from different digital marketing agencies or you’re reading marketing publications, you’re likely hearing the words “branding” and “marketing” thrown together a lot.

When it comes to promoting your business and staying competitive, digital PR is an essential strategy in every marketing director's toolkit. Understanding all the different elements of digital PR and how it differs from traditional public relations will help you develop an efficient and effective marketing strategy that gets you real results. 

Your customers love video. By now, business owners like you have likely heard that video marketing is one of the best ways to engage customers. In fact, a recent study conducted by HubSpot shows that video outperforms other types of content when it comes to capturing attention.

Meet Alex—she recently visited your website and, due to your stellar inbound marketing strategies, felt intrigued and became interested in learning more about your products and services. When a banner popped up asking if she’d like to sign up for exclusive content, she couldn’t resist and voluntarily gave you her name and email address. Without knowing it, she became a qualified lead. One you can now nurture and convert to a sale.