In the world of e-commerce, the buying process can be complicated and tricky. In the digital age, there are so many steps from a customer’s initial discovery of a product, to the final checkout, and a thousand experiences along the way that can influence their decision to purchase.

Company culture is more than just office parties and employee perks. It's the heart of your organization, and the values that make you unique. It’s the way in which your workplace operates at a soul-level, and can be measured by the morale and satisfaction of your staff.

This subtle change is a big deal for us, and we’re excited to finally break loose toward a new direction for our agency. This announcement is part of a series of innovations that will follow our last blog post, which stressed the importance of building a more sustainable business post-COVID-19.

Congrats! You’re reading this because, so far, we’ve survived the COVID-19 era that’s marked our lives forever. We know we’re not the only ones saying this, but 2020 has been a true test of time for business owners. And we’d like to share how we’re thriving as an agency. 

It’s 3 a.m. You’re asleep, but some of your customers are wide awake. They have questions, and they’re searching your website for answers. Scrolling through pages of text or having to wait to speak with you during your business hours could be an inconvenience when time is of the essence. Unlike many segments of your business, your company’s customer experience isn’t limited to set hours of operation. It’s ongoing and delivered to customers each time they interact with your brand. This includes visiting your website and social media pages—two of the most important customer touchpoints in today’s digital economy.