As marketers look towards the very near future, they will need to meet the current marketing trends and focus their campaigns around new innovations such as responsive search ads and interactive video marketing.

There has been a huge growth in the advertising sector in the last few years, especially with the effects of the pandemic. Video ads on social media have since been ranked as one of the most competitive ways to connect with consumers online and prompt conversions. This was largely contributed by the giant of consumable data - YouTube. Industry experts have already predicted that YouTube advertising will explode in 2022 and beyond, so marketers will need to step up their game to create a solid YouTube marketing campaign.

One of the most valuable resources a franchisor can offer a franchise owner is a robust training program that will coach them on how to run the business and employ systems for training staff. This is especially instrumental in maintaining brand quality and services across the board.

Gone are the days of generic marketing. We're now in a technological age where personalization ultimately wins conversions. The lead nurturing process involves a series of strategic events to connect and engage with potential buyers, but personalization is where marketers get crafty in converting prospects into customers and keep them coming back for more. Connecting with the right team of marketing experts will help make this a reality for you and your brand.

Since the introduction of Instagram reels back in 2020, the evolution of the app has grown with an even greater emphasis on video content expected to increase exponentially in 2022 according to the popular social media platform’s head, Adam Mosseri.