There's no doubt 2020 has been a crazy year for digital and marketing. Your company's website has become the storefront of your business and you now have to figure out a way to keep sales and marketing efforts moving. All while being forced to adapt to a new, contact-"less" sales process.
6 min read
How to Create Killer Video Concepts
By Lydia Mattern on 5/22/20 7:15 PM
You’ve decided you’re ready to jump on the video marketing train and try your hand at producing corporate videos. Great choice! Video marketing is currently one of the strongest ways to engage with your target audience. So where do you start?
4 min read
Branding Versus Marketing and How They Work Together
By Jenna Kopec on 4/2/20 7:39 PM
Whether you’re getting quotes from different digital marketing agencies or you’re reading marketing publications, you’re likely hearing the words “branding” and “marketing” thrown together a lot.
3 min read
Why Your Company Should Be Using the Flywheel
By Sara Whitford on 2/25/20 11:16 AM
If you're a marketer, you probably rely on a well-designed sales funnel, which is great and still applicable to digital marketing. But today, many companies are shifting gears and moving towards a flywheel model for a simple reason...
4 min read
How Video Can Connect Your Brand and Audience This Valentine’s Day
By Maria Aponte on 2/12/20 5:10 PM
Considered the most romantic holiday of the year, Valentine’s day is a chance for brands to create value for their businesses.