It’s that time of the year when fans, brands and consumers across America prepare anxiously for the nation’s biggest sporting event: the Super Bowl. On Sunday, Feb. 2, the annual championship game of the National Football League will draw the most diverse mix of viewers for a fun night of sport and entertainment.

As you launch into the new year and start planning your digital marketing strategy for 2020, you’ll want to also have a plan in place to ensure you’re compliant with the General Data Protection Regulation, or GDPR.

The moment has come for us marketers to thoroughly plan out the objectives and strategies that will guide us over the next twelve months. We all know that consumers are growing increasingly skeptical of traditional marketing attempts and that, regardless of the nature of our business, we are facing a better informed and more demanding market.

A new year begins and so does planning ahead. While you evaluate your company’s performance during the previous year and review the impact your marketing actions had on your business goals, you need to acknowledge new strategies that can help you boost this year's efforts.

The way you publish your content is key when considering digital and online advertising. For instance, filming an interview horizontally and publishing it on your Instagram feed may not be the most effective way of displaying your video. That is because your video will provide a low quality user experience, which is not a winning digital marketing strategy. In fact, creating and formatting digital content for vertical view has been the growing trend for content & digital marketers looking to grow their presence online.