A new year begins and so does planning ahead. While you evaluate your company’s performance during the previous year and review the impact your marketing actions had on your business goals, you need to acknowledge new strategies that can help you boost this year's efforts.

Content marketing is the new wave for driving leads and closing sales. The idea is by providing relevant and interesting information about your services or related industry, prospects will be intrigued to know more and have no choice but to buy.

Let’s talk numbers. It’s suggested that your business should spend about 8% of revenue on marketing. That means your company is spending thousands of dollars on branding and promotion to stay relevant and ahead of the competition.