Since the introduction of Instagram reels back in 2020, the evolution of the app has grown with an even greater emphasis on video content expected to increase exponentially in 2022 according to the popular social media platform’s head, Adam Mosseri.

When it comes to app developers and user data reports, marketers usually look to the go-to giants of the social realm: Facebook, Instagram, and Twitter. The findings these platforms share with the world are incredibly helpful when formulating strategies and gaining insights into what’s trending among users. But some incredibly interesting findings emerged from what may be an unexpected source: Snapchat.        

Ah, Instagram. It feels like the moment you finally understand all the features and algorithm complexities, updates emerge. Digital marketing best practices and social media platforms are like living organisms, changing and evolving, and influencing the way content reaches your audience.

We are more than ready to kick 2020 to the curb and start fresh. While keeping New Year’s resolutions may seem a little difficult right now, there is something motivating and invigorating about approaching this year with a fresh perspective and plans for success. When it comes to digital marketing, a great place to start is your social media, and specifically, your social media strategy. 

With over 2 billion monthly users, YouTube is considered the holy grail for online video. It’s the most popular free video sharing platform in the world, and ranks the second most popular social media network behind Facebook. It’s safe to say it’s a force not to be reckoned with.