Video production and video marketing may appear to take on similar paths in the video creation process but are in fact two distinct services that will arrive at different end results.

No matter what type of business you own, video can assist at every touch point of the sales process. Companies should understand when to use the right type of videos so that they can connect with people at optimal points in the sales process and ultimately drive conversions.

With YouTube revolutionizing the way video is consumed across devices, advertisers now have more opportunities to engage with audiences. Released in 2016, YouTube’s introduction of the new six-second bumper ad enables advertisers to capture attention in today’s mobile-first viewership environment in a sophisticated and creative way. These shorter, non-skippable ad formats are effective and guarantee brand exposure when viewer attention is at a premium.

Video displays are essential for making a big impact on audiences at conventions and trade shows. Whether your company is hosting the event or showcasing products and services via a booth, using dynamic and colorful visual content is a surefire way to not only grab attention but also energize conventioneers.

As a creative agency, and human beings, we have all hit a creative wall at some point. It’s a natural occurrence we all end up facing eventually. This blog will detail proven methodologies that help keep our creative juices flowing for our clients and produce quality work within strict timelines. We’re sure your team(s) can put these tactics to good use as well!