Accessible video is often an overlooked part of video production, but if considered at the initial stages of your video-making process can offer everyone an equally satisfying viewing experience. 

For brands wanting to make an impactful first impression, keeping up to speed with the current visual and graphic design trends can be the difference between stopping customers in their tracks or having them move on to better things.

As marketers look towards the very near future, they will need to meet the current marketing trends and focus their campaigns around new innovations such as responsive search ads and interactive video marketing.

There has been a huge growth in the advertising sector in the last few years, especially with the effects of the pandemic. Video ads on social media have since been ranked as one of the most competitive ways to connect with consumers online and prompt conversions. This was largely contributed by the giant of consumable data - YouTube. Industry experts have already predicted that YouTube advertising will explode in 2022 and beyond, so marketers will need to step up their game to create a solid YouTube marketing campaign.

One of the most valuable resources a franchisor can offer a franchise owner is a robust training program that will coach them on how to run the business and employ systems for training staff. This is especially instrumental in maintaining brand quality and services across the board.