As businesses head into the competitive 2023 B2B marketing landscape, establishing a solid thought leadership strategy with video can help position a brand as a reputable and trustworthy choice among the pack. By utilizing LinkedIn and similar platforms, a well-executed thought leadership video can increase engagement, traffic, and exposure of company leaders and certainly lead to new business opportunities.

Netflix recently launched its new ad-supported streaming plan in the US in early November, 2022. With around 225 million subscribers worldwide, the California-based company will significantly give rise to advertising video-on-demand (AVOD) viewership. Disney+ is also gearing up to launch its cheaper ad-supported tier come December 8, with hopes of reaching 230 million to 260 million subscribers by 2024, as per The Verge.

Now that Google Business Profile has added the use of video to its platform, businesses can boost their local SEO with an engaging video on their location profile. Utilizing this updated feature you can position your brand in a league of its own, let it stand out in mobile search, and ultimately attract more customers.

Video production and video marketing may appear to take on similar paths in the video creation process but are in fact two distinct services that will arrive at different end results.

No matter what type of business you own, video can assist at every touch point of the sales process. Companies should understand when to use the right type of videos so that they can connect with people at optimal points in the sales process and ultimately drive conversions.