With YouTube revolutionizing the way video is consumed across devices, advertisers now have more opportunities to engage with audiences. Released in 2016, YouTube’s introduction of the new six-second bumper ad enables advertisers to capture attention in today’s mobile-first viewership environment in a sophisticated and creative way. These shorter, non-skippable ad formats are effective and guarantee brand exposure when viewer attention is at a premium.
5 min read
The Short Video Takeover - Bumper Ads
By Claudine Baugh on 9/13/22 5:05 PM
6 min read
Using Videos For Conventions & Trade Shows
By Claudine Baugh on 8/31/22 12:18 PM
Video displays are essential for making a big impact on audiences at conventions and trade shows. Whether your company is hosting the event or showcasing products and services via a booth, using dynamic and colorful visual content is a surefire way to not only grab attention but also energize conventioneers.
9 min read
6 Helpful Tips To Get Through Creative Blocks
By Claudine Baugh on 8/22/22 4:35 PM
As a creative agency, and human beings, we have all hit a creative wall at some point. It’s a natural occurrence we all end up facing eventually. This blog will detail proven methodologies that help keep our creative juices flowing for our clients and produce quality work within strict timelines. We’re sure your team(s) can put these tactics to good use as well!
7 min read
The Importance and Process of Developing Accessible Video
By Claudine Baugh on 7/29/22 4:53 PM
Accessible video is often an overlooked part of video production, but if considered at the initial stages of your video-making process can offer everyone an equally satisfying viewing experience.
5 min read
Graphic Design Trends In 2022
By Claudine Baugh on 7/18/22 8:00 AM
For brands wanting to make an impactful first impression, keeping up to speed with the current visual and graphic design trends can be the difference between stopping customers in their tracks or having them move on to better things.