Imagine looking for a solution online to later find there's maybe one company with a potential fix. You're not entirely sure at first glance because their website copy is vague and confusing.

The way you publish your content is key when considering digital and online advertising. For instance, filming an interview horizontally and publishing it on your Instagram feed may not be the most effective way of displaying your video. That is because your video will provide a low quality user experience, which is not a winning digital marketing strategy. In fact, creating and formatting digital content for vertical view has been the growing trend for content & digital marketers looking to grow their presence online.

Content marketing is the new wave for driving leads and closing sales. The idea is by providing relevant and interesting information about your services or related industry, prospects will be intrigued to know more and have no choice but to buy.

Big developments in cell phone service mean great news for online video. Late last year, Verizon Wireless finally rolled out its 5G cell phone network. But, as of now, only a select few cities in the U.S. will have access to the network—one of which is Panama City, Florida.

Customers and prospects alike receive countless emails from companies, each filled with lengthy paragraphs and a collage of images that do businesses no justice. Readers are then compelled to delete the message, unsubscribe, and mark all future messages as spam. But there’s a better way to utilize email to leave an impact and gain clients.