It’s 3 a.m. You’re asleep, but some of your customers are wide awake. They have questions, and they’re searching your website for answers. Scrolling through pages of text or having to wait to speak with you during your business hours could be an inconvenience when time is of the essence. Unlike many segments of your business, your company’s customer experience isn’t limited to set hours of operation. It’s ongoing and delivered to customers each time they interact with your brand. This includes visiting your website and social media pages—two of the most important customer touchpoints in today’s digital economy. 

With over 2 billion monthly users, YouTube is considered the holy grail for online video. It’s the most popular free video sharing platform in the world, and ranks the second most popular social media network behind Facebook. It’s safe to say it’s a force not to be reckoned with. 

There's no doubt 2020 has been a crazy year for digital and marketing. Your company's website has become the storefront of your business and you now have to figure out a way to keep sales and marketing efforts moving. All while being forced to adapt to a new, contact-"less" sales process. 

You’ve decided you’re ready to jump on the video marketing train and try your hand at producing corporate videos. Great choice! Video marketing is currently one of the strongest ways to engage with your target audience. So where do you start?

I was the MarComm exec who treated video as an afterthought to an edgy marketing idea. I saw it as a “better way to communicate” when I “absolutely needed it.”

What I didn’t know is that my relationship with video was one-sided.