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Video Marketing for Franchise Systems

As a franchisor, you’re always looking for ways to better support your franchisees. This may include streamlining onboarding and training programs, promoting locations and, ultimately, improving service and sales across your markets. Thankfully, we can accomplish all of this with the power of video. Video content makes it easier than ever before to engage your audience and meet your goals. It also provides powerful analytic tools to understand viewer behavior and fine tune any business strategy, marketing campaign or learning program.

Years of experience working with franchises of all sizes and industries allows Trifactor to understand the franchise systems and provide video solutions that truly impact growth. Learn how you can begin leveraging video across your franchise right below.

 

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Franchise Sizzle Videos

Impress people with a complete profile of your franchise, highlighting its competitive edge so you can attract more leads. If you don't already have one of these videos on your website, we should talk.

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Day in a Life Videos

Show the world what it's like to walk in the shoes of your target buyer persona. Use storytelling to lower customer acquisition costs and move qualified candidates down the funnel.

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Case Studies

Frame your customers' problems and explain the methodology used, how it worked, and the results your company created for your clients.

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Masterclasses

Put an influential executive in front of the camera and share their knowledge in the form of marketing, sales, operations, or customer service training.

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Executive Features

Show off key members of your executive team by giving them ways to share their leadership philosophies and corporate priorities. Start using these videos to attract top talent for your company.

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Qualifying Moment Videos

Emphasize your key points of differentiation and hit on details that help you qualify or disqualify leads. This way your sales team can follow up with prospects that actually have the money to buy from you.

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Commercial & Promotional Videos

Put together an offer people can't resist, and we'll create a video campaign that will generate new customers. These videos include a call to action (CTA), a targeted landing page, and forms that help you capture more leads.

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New Location Feature

Open your locations with Facebook and YouTube ads that ensure they get maximum visibility. Our consumer marketing ads really help drive traffic and more sales. If you need help running ads, we got you covered. 

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Testimonials

Let your customers do the talking. Organic, unrehearsed testimony drives sales through powerful messaging and direct feedback. Relatable and engaging, testimonials are an incredible tool to convert leads into loyal consumers.

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Franchise Conventions & Event Recaps

Open and close your corporate events with video that's memorable. Count on us to cover your event, training sessions, seminars, and large conventions. Plus, we'll help you promote your events so people come back again and again.

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Curated Testimonials

Tell a complete story by stringing all of your most satisfied franchisees together to help connect with potential candidates. These wonderfully curated soundbites work great as remarketing ads on social media and on key landing pages. 

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Trifactor Creative - Franchises Case Study