Goldfish Swim School Case Study

Client Case Study  Patty Crowe Director of Franchise Development Goldfish Swim School Franchising, LLC.

To sell more franchise units, our client knew they needed to establish credibility and trust early on in the sales process. Despite already having over 300 locations (open or in development) across the United States and Canada, Goldfish Swim School Franchising still needed a boost to grow further in markets such as California, Texas, and Canada.

By working with Trifactor, the goal was to create strategic video content that would attract and impress sophisticated investors. In addition, we inserted videos into key parts of the Goldfish franchise development sales process to accelerate the average time to close rates.

Our Approach:

• Study the sales process and identify key franchise differentiators. 
• Create videos tailored to a high-profile, multi-unit investor.
• Fine-tune Goldfish's messaging, while accounting for rebuttals, technology and overall support.
• Write technical scripts that would simplify, yet articulate Goldfish's value in a memorable way.
• Produce videos that work together as a sales system to encourage buy-in at critical steps.

Ongoing Results:

• Better conversions from more qualified leads.
• Sales efficiency across the entire sales process, improving time to close rate. 
• Boost in perceived value by having a consistent creative look that represents the brand well.
• Memorable content that keeps prospects excited about taking the next step.