<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=231677811492790&amp;ev=PageView&amp;noscript=1">

Goldfish Swim School Case Study

Video content to impress the ideal multi-unit buyer.

Goldfish_Swim_School_Logo-1024x642
Client Case Study 
Patty Crowe
Director of Franchise Development
Goldfish Swim School Franchising, LLC.

To sell more franchise units, our client knew they needed to establish credibility and trust early on in the sales process. Despite already having over 360 locations across the United States, Goldfish Swim School still needed a boost to break into new markets such as Canada, California,
and Texas. 
By working with Trifactor, the goal was to create strategic video content that would attract and impress sophisticated investors. In addition, we inserted videos into key parts of the Goldfish franchise development sales process to accelerate the average time to close rates.

Our Approach:

  • Study the sales process and identify key franchise differentiators. 
  • Create videos tailored to a high-profile, multi-unit investor.
  • Fine-tune Goldfish's messaging, while accounting for rebuttals, technology and overall support.
  • Write technical scripts that would simplify, yet articulate Goldfish's value in a memorable way.
  • Produce videos that work together as a sales system to encourage buy-in at critical steps.

Ongoing Results:

  • Better conversions from more qualified leads.
  • Sales efficiency across the entire sales process, improving time to close rate. 
  • Boost in perceived value by having a consistent creative look that represents the brand well.
  • Memorable content that keeps prospects excited about taking the next step.