A value proposition video shows prospects why your company is worth their time and money. It highlights your key differentiators, products and services offered in addition to the industry and market opportunity. The goal of this video moment is to encourage people to sign up and start their discovery process. To influence prospects to take action, it is common to use a top executive to explain the model in a convincing way and show the service and support they can expect.
Pitch your franchise in under three minutes or less
Increase customer perceived value
Modernize communication style
Differentiate the brand from competitors