Team Overview

Hugo Tabares

Co-founder, VP of Client Services 

Hugo is well versed in all stages of video production, with a focus on delivering the best experience to our clients. With more than 20 years in the media realm, Hugo tells the stories of many major brands in both the U.S. and Latin American markets.

Joel Wilcoxson

Co-founder, VP of Creative Services

Joel’s 15 years of experience in TV production, design, and mograph is at work to make our clients’ vision come to life. He ensures our video is on-message, results-driven, and visually stunning. He guarantees all roadmaps meet our strict creative standards.

Emmanuel Trenche, MBA

Partner, VP of Strategy & Agency Operations

As a communications maven, steadfast entrepreneur, and professional doer, Emmanuel leads the strategic growth plans of Trifactor and our clients. With over 10 years of VP-level marketing experience, he's driven by creating and executing business plans that generate results.

Diego Nieto

Director of Finance & Operations

Diego helps the business operate smoother at our U.S. and Colombia offices. He manages our finances and internal operations, placing emphasis on workflow optimization by developing online programs to keep the team in sync.

Marcela Pérez

Talent Acquisition & Engagement Manager

With her passion in the HR field and in developing people, Marcela is in charge of making sure we get through our door the best talent and keeping our people safe and sound. She is person-oriented and ensures that everyone who ever contacts us gets the most amazing experience by building cutting-edge recruitment and engagement solutions.

Alexis Hearn

Director of Business Development

One of the friendliest people you'll ever meet, Alexis Hearn aka "The Relationship Collector", brings to the table ten plus years of experience in Business Development, Sales and Marketing. Alexis' insight, captivating communication skills, passion for collaboration and natural love for new people, makes her the ultimate liaison to industry associations. Alexis is responsible for growing our footprint with Franchisors, Manufacturers, Tech Companies & Luxury Brands, both nationally and around the globe.

Daniela Bogotá

Digital Project Manager

Daniela makes sure that all our digital projects run smoothly. Her experience in the marketing and communication field has helped her to have a profound knowledge of how to communicate and get the right message to the right people. With her incredible organization, attention to detail, and communication skills, Dani ensures that we deliver our quality signature to all our clients.

Alejandra Bossio

Digital Marketing Manager

An industrial designer by profession and strategist at heart, with over 6 years of experience in strategy planning, data analysis, implementation of digital campaigns, and content creation, she comes up with ideas that generate emotions by exploring functionality, concept, and communication to make the marketing plan not only different but better.

Laura Quevedo

Senior Graphic Designer

Laura believes that great ideas deserve great design. With over 7 years of experience in visual design, branding, and digital/print media, she’s a passionate photographer and a self-proclaimed marketing nerd. Laura loves to be a team player and a never-ending source of ideas. She makes sure that our design concepts always stay fresh and captivating for our clients and the world!

Camila Fuquene

Senior Motion Graphics Designer

Camila honors our promise to deliver quality video by using best-in-class motion graphics and strategic 2D animation in client projects. Her 7+ years of graphic design experience adds an interesting dynamic to each video, surpassing our clients’ expectations every time. 

Ray Guerrero

Senior Executive Producer, Latin America Division

An expert in video production and cinematography, Reinaldo leads the video-making process in Latin America. Reinaldo’s 15+ years of experience brings ideas to life in the most captivating way possible.

Diana Cerón

Senior Video Editor

With over five years of experience in interactive content creation, from commercial, VR, AR, and educational content. Diana always has motion design innovation and creativity in her sights, bringing the message to the correct audience.