Team Overview

Hugo Tabares

Co-founder, VP of Client Services 

Hugo is well versed in all stages of video production, with a focus on delivering the best experience to our clients. With more than 20 years in the media realm, Hugo tells the stories of many major brands in both the U.S. and Latin American markets.

Joel Wilcoxson

Co-founder, VP of Creative Services

Joel’s 15 years of experience in TV production, design, and mograph is at work to make our clients’ vision come to life. He ensures our video is on-message, results-driven, and visually stunning. He guarantees all roadmaps meet our strict creative standards.

Emmanuel Trenche, MBA

Partner, VP of Strategy & Agency Operations

As a communications maven, steadfast entrepreneur, and professional doer, Emmanuel leads the strategic growth plans of Trifactor and our clients. With over 10 years of VP-level marketing experience, he's driven by creating and executing business plans that generate results.

Caitlin Gardner

Key Account Senior Contributor

Caitlin Gardner leverages her award-winning expertise in strategic external communications to support clients across various industries, including travel, food & beverage, cruise, retail, grocery, franchise, and hospitality. With 20 years of experience in both in-house and agency roles, she excels in creating and executing comprehensive campaigns across paid, owned, and earned channels to achieve business objectives, celebrate milestones, promote corporate social responsibility, and foster inclusivity.

Alexis Hearn

Director of Business Development

One of the friendliest people you'll ever meet, Alexis Hearn aka "The Relationship Collector", brings to the table ten plus years of experience in Business Development, Sales and Marketing. Alexis' insight, captivating communication skills, passion for collaboration and natural love for new people, makes her the ultimate liaison to industry associations. Alexis is responsible for growing our footprint with Franchisors, Manufacturers, Tech Companies & Luxury Brands, both nationally and around the globe.

Matthew Checchi

Growth Director

Growth Oriented | Business leader | Video Marketing Expert | Creative Collaborator I Strategic Storyteller

Diego Nieto

Director of Finance & Operations

Diego helps the business operate smoother at our U.S. and Colombia offices. He manages our finances and internal operations, placing emphasis on workflow optimization by developing online programs to keep the team in sync.

Alejandra Bossio

Integrated Marketing Director

An industrial designer by profession and strategist at heart, with over 6 years of experience in strategy planning, data analysis, implementation of digital campaigns, and content creation, she comes up with ideas that generate emotions by exploring functionality, concept, and communication to make the marketing plan not only different but better.

Camila Fuquene

Creative Programs Manager

Camila honors our promise to deliver quality video by using best-in-class motion graphics and strategic 2D animation in client projects. Her 7+ years of graphic design experience adds an interesting dynamic to each video, surpassing our clients’ expectations every time. 

Diana Cerón

Senior Video Editor

With over five years of experience in interactive content creation, from commercial, VR, AR, and educational content. Diana always has motion design innovation and creativity in her sights, bringing the message to the correct audience.

Ray Guerrero

Senior Executive Producer, Latin America Division

An expert in video production and cinematography, Reinaldo leads the video-making process in Latin America. Reinaldo’s 15+ years of experience brings ideas to life in the most captivating way possible.

Laura Merchán

Video Editor

Laura is professional in film and television, with seven years of experience in conceptual editing and animation of corporate videos, social networks, tv commercials and BTL, including the editing of animated web series. Laura can transform simple footage and generate significant histories.

Nathalia Lara

Junior Video Editor

Nathalia joined Trifactor as our first-ever video intern, and now is a Junior editor. She excels at creating compelling videos that align with clients' branding objectives and effectively convey the desired message. Her talent in visual storytelling makes her an invaluable asset to Trifactor's video production team.

Andrés ''Pipe'' Martinez

Senior Videographer

Andres, who goes by “Pipe," is one of our top videographers. His drone-operating skills and creative eye are what make so many of our clients coming back for more.