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Team Overview

Great execution starts with a great team.

Meet Trifactor: a talented group of creatives that join our love of video, design and digital marketing to help you execute with style.

Trifactor Creative Team - Hugo Tabares

Hugo Tabares

Co-founder, VP of Client Services 

Hugo is well versed in all stages of video production, with a focus on delivering the best experience to our clients. With more than 20 years in the media realm, Hugo tells the stories of many major brands in both the U.S. and Latin American markets.

Trifactor Creative Team - Joel Wilcoxson

Joel Wilcoxson

Co-founder, VP of Creative Services

Joel’s 15 years of experience in TV production, design and mograph is at work to make our clients’ vision come to life. He ensures our video is on-message, results-driven and visually stunning. He guarantees all roadmaps meet our strict creative standards.

Trifactor Creative Team - Emmanuel Trenche

Emmanuel Trenche, MBA

Partner, VP of Strategy & Agency Operations

As a communications maven, steadfast entrepreneur, and professional doer, Emmanuel leads the strategic growth plans of Trifactor and our clients. With over 10 years of VP-level marketing experience, he's driven by creating and executing business plans that generate results.


Diego Nieto

Director of Finance & Operations

Diego helps the business operate smoother at our U.S. and Colombia offices. He manages our finances and internal operations, placing emphasis on workflow optimization by developing online programs to keep the team in sync.

Trifactor Creative Team - Ana Cruz

Ana Cruz

Head of Project Management

Ana's a harmonizing honey bee. Her dedication, organization, and perseverance make sure all our projects are moving forward in a timely manner with the agency's highest quality standards. Her approachability, creativity, attention to detail, and kindness make it very easy to execute. For Ana, impossible is nothing. She will always find a solution to the situation to make each client shine. Ana will always find a way to pleasantly surprise you!

Trifactor Creative Team - Andrés Duarte

Andrés Duarte

Project Manager

Before digital content was even a thing, Andrés was on it. He has 15+ years of professional experience building rich media websites, getting the best out of blogs, podcasts and videos. He helps deliver the Trifactor signature and amazing performance to the digital clients.

Trifactor Creative Team - Marcela Pérez

Marcela Pérez

Talent Acquisition & Engagement Manager

With her passion in the HR field and in developing people, Marcela is in charge of making sure we get through our door the best talent and keeping our people safe and sound. She is person oriented and ensures that everyone who ever contacts us gets the most amazing experience by building cutting - edge recruitment and engagement solutions.

Trifactor Creative Team - Vesko Urukov

Vesko Urukov

Digital Media Executive

Vesko is our Digital Media Executive with a passion for joining art, tech and business. Whether it’s running video campaigns on social media or analyzing ad success – he is the man with the plan.

Trifactor Creative Team - Thiago Silva

Thiago Silva

Client Services Consultant

Thiago is a natural-born problem solver keeping our 200+ clients and agency relevant online, around the clock. He is the digital developer and code aficionado always lending a helping hand. Basically, he’s a wizard with data and video marketing.

Trifactor Creative Team - Reinaldo Guerrero

Reinaldo Guerrero

Executive Producer, Latin America Division

An expert in video production and cinematography, Reinaldo leads the video-making process in Latin America. Reinaldo’s 10+ years of experience brings ideas to life in the most captivating way possible.

Trifactor Creative Team - Camila Fuquene

Camila Fuquene

Motion Graphics Designer

Camila honors our promise to deliver quality video by using best-in-class motion graphics and strategic 2D animation in client projects. Her 5+ years of graphic design experience adds an interesting dynamic to each video, surpassing our clients’ expectations every time.

Trifactor Creative Team - Kelvin Torres

Kelvin Torres

Senior Video Editor

Kelvin has over 10-years of video production and editing experience focused on advertising, marketing, and even music videos and TV series. His portfolio has allowed him to develop a unique style and to think outside the box creatively.

Trifactor Creative Team - Tatiana Solano

Tatiana Solano

Motion Graphics Designer

Tatiana is a young passionate and talented mographer. She has worked with brands such as Reebok, Barbie, Asics and Jack Daniels among others. She’s also a visual artist/VJ and her distinctive graphics have taken the glances at festivals like Sonar Bogota, Estereo Picnic, and Rock Al Parque.

Trifactor Creative Team - Dina Friedman

Dina Friedman

Business Development Director

With 20 years of driving explosive growth in marketing, Dina’s superpowers include: Strategic Video Content Marketing, Inbound Marketing, Sales, and Business Development for Franchisors, SaaS companies & Luxury Brands.

Trifactor Creative Team - Andres Martinez

Andres "Pipé" Martinez

Senior Videographer

Andres, who goes by “Pipé," is one of our top videographers. His drone-operating skills and creative eye are what make so many of our clients coming back for more.