Never stop recruiting.

Getting a job is more than scoring a steady paycheck. People are also motivated by recognition, power, passion and meaning. In the case of Aussie Pet Mobile, hanging out with fur babies was on top of the list. At Trifactor, we can help you connect with top talent in a way that means so much more.

For Elements Massage franchise, it was important for franchise owners to learn how to attract the best massage therapist, fit to deliver the best customer experience. And to find them in today's digital age, you have to know and understand who your ideal candidate is online. That’s where the development of a persona comes in. Although not all of your candidates will line up exactly with your target personas, these outlines will make it easier to create content and develop ad campaigns to the right people.

Trifactor offers multiple strategies to help companies identify and build a talented pool that helps you fill positions in the most efficient manner. We can help you figure out the right messaging for each persona, the right strategy to reach them, and even their passions and priorities so they take the next step.

Identify Your Personas

Not all candidates are the same. And each has their own way of doing things. Is your brand adapting to their unique preferences? 

Knowing your personas helps you:

• Create loyal employee relationships
• Enhance your brand appeal 
• Improve how you sell & service

Deploy Your Personas

Once you know each persona intimately, you can deploy a communication strategy that caters to them intimately. We help you do this through video.

Using employee personas helps you:

• Sell more products & services 
• Connect in a deeper level 
• Create memorable customer experiences

Candidates judge your ability to build culture AND create meaningful jobs by the quality of the content you put out on the Internet. At Trifactor, we can help you put your best foot forward by developing authentic content that showcases your culture in a way that draws people in.

Executive Features

When looking for top talent, especially in middle and upper management, it's a good idea to feature your executive team in a way that's relatable. 

Remember:

• Candidates want to know who's leading at the top
• Why they are great leaders
• How they will inspire them to be better

Day in a Life Videos 

To help paint the picture of what a job looks like, we recommend you show others what a day in a life is like on the job. 

Day in a Life videos are great for:

• Showing what it's like day-to-day 
• Highlight the greater impact behind the role
• Encourage the right people to apply

Candidates judge your ability to build culture AND create meaningful jobs by the quality of the content you put out on the Internet. At Trifactor, we can help you put your best foot forward by developing authentic content that showcases your culture in a way that draws people in.

About Us, Mission Video

it's proven, videos help qualify and disqualify candidates in the recruitment process. And one way to shorten your time to hire, is to have a solid About Us, Mission Video on your career page.

This way, you will:

• Convince the right people to apply 
• Position your company as a leader 
• Articulate the greater mission & vision

Benefits Overviews

When speaking to your team members focus on building trust and engagement. Leverage Trifactor to explain the benefits offered by your company and encourage team members to stick around longer. 

• Help you close a new hire
• Retain top talent 
• Encourage team members to value the job