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CarSaver_white_200x68

 

Automotive Industry

CarSaver lets people buy a car from the palm of their hand with benefits the traditional car shopping experience could not offer. But to break the habit of buying at a car dealer, they realized video could help. We used video to explain the buying process, expand their dealer network, and pitch strategic partners to adopt their new car shopping experience. Now a Walmart partner, we’re using all kinds of video formats to help them grow.

 

Product Launch Videos

Tech companies increasingly use video to demonstrate how their products work and CarSaver knew that from the start. We used actors and motion graphics to market their brand personality, app features, and unique buying experience in several short videos like this one.

Business benefits:

  • Educate prospects on services

  • Quickly highlight product benefits

  • Distinguish the brand from competitors

 

Testimonial Videos

Since CarSaver is a tech startup, we saw an opportunity to establish credibility by sharing their customer success stories. We filmed testimonials in Walmart stores to emphasize the convenience of the buying experience.

Business benefits:

  • Build credibility in the early stages

  • Generate leads and sales

  • Humanize the brand

 

Company Culture Videos

Another challenge companies face is defining and articulating their unique company culture. For CarSaver, video solved that. We created a series of culture videos to showcase the people behind the mobile application.

Business benefits:

  • Promote positive company culture

  • Build trust among prospects

  • Showcase qualified, driven staff

 

Point-Of-Sale Videos

Since CarSaver integrated with Walmart Superstores across the USA, we helped them use video to leverage in-store foot traffic and stand out from the competition. We created videos in various formats for their kiosks and website that have been repurposed for their social media, landing pages, and ads.

Business benefits:

  • Grow online presence

  • Promote services effectively

  • Boost leads and sales

Trifactor Creative - Technology Case Study CarSaver

Trifactor is a digital marketing agency that’s known for creating awesome videos. That’s what makes us different. Our mission is to help companies grow by merging creative design, digital, and video.

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