At Trifactor Creative, we love helping brands bring their stories to life in a way that really connects with people. Recently, we had the chance to work with Town Square, an Adult Day Care franchise with an incredible model that wanted to stand out with better video. When their marketing team approached us about doing a What to Expect Tour, they shared an in-house video they made that just wasn’t doing them justice. Our goal? To give their unique customer experience a fresh, engaging feel with a professional touch.
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CEO Peter Ross Shares His Favorite Snack, While He Explains the Concept Behind Town Square
By Ale Bossio on 9/4/24 12:40 PM
Our latest filming took us to Town Square, a place that feels like stepping into a time machine. It’s not just another ordinary senior care facility. Their concept is unique and their franchise model brought to life in every detail. From the moment we arrived, the meticulous interior design and thoughtful decor transported us to a different mid-century town, creating a captivating and comforting environment.
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Elevate Your Product with Killer Video Marketing Strategies
By Ale Bossio on 8/23/24 12:45 PM
Let’s face it, today’s market is cutthroat. Not every product survives the battle for attention. So, what's your secret weapon? How do you make your product the one everyone’s talking about? The answer lies in how you tell your story, and video is the ultimate storytelling tool.
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It’s a Wrap: The Video-Driven Journey Behind MarginEdge’s Stunning Growth
By Ale Bossio on 8/9/24 9:52 AM
It’s a wrap! Welcome to our new section where we summarize the excitement of our latest filming adventures with great companies across North America. Today, we’re diving into one of our most recent shoots with MarginEdge, a dynamic company that’s revolutionizing restaurant management with cutting-edge software solutions.
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BFT Like You've Never Seen: Trifactor's Walk to Expect Video Tour
By Ale Bossio on 8/6/24 10:12 AM
At Trifactor, we’re all about creating videos that don’t just inform but inspire and captivate. Our latest project with BFT "Body Fit Training" Gyms, a brainchild of Xponential Fitness, is a testament to our creative prowess. We’ve crafted a tour video format that’s more than just a tour, it’s an experience!
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Trifactor Empowers South Florida Marketers with Content Marketing Tips and Ideas
By Ale Bossio on 7/15/24 8:00 AM
Innovation isn't just a buzzword, it's the heartbeat of success when it comes to content marketing. Here at Trifactor we recently set the stage on fire with our first Content Day, a game-changing event designed to empower South Florida marketers with cutting-edge strategies, MarTech approaches, and new content marketing ideas. Let's rewind and relive the thrill and insights from this event!
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Join Us for Content Day in Ft. Lauderdale on June 27: Exploring Generative AI Tools and How to Navigate the Future of SEO
By Massimo DeFilippo on 6/17/24 7:17 PM
Ready to dive into the future of content creation? Mark your calendars for Thursday, June 27 as Trifactor Video Marketing Agency hosts an exciting Content Day in Ft. Lauderdale! This time, we’re focusing on the revolutionary world of Generative AI tools and their incredible potential to transform digital marketing and video production.
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Bold Branding and Sweet Success featuring Image360 on Brand Snack
By Ale Bossio on 6/6/24 10:00 AM
Our Brand Snack host, Emmanuel Trenche, traveled across the country for this exciting new episode. As always, Brand Snack is your 10-minute break to enjoy our favorite snacks while engaging in bite-sized discussions with brands that people crave and love. Today, we visited Image360, a custom graphics, signage, and displays franchise with locations throughout the United States and Canada. We were thrilled to interview Jessica Eng, VP of Business Development for Alliance Franchise Brands, who played a crucial role in the implementation of the new Image360 brand.
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Elevating Conventions with Visual Storytelling: Wild Birds Unlimited's 40-Year Celebration
By Ale Bossio on 5/29/24 7:02 AM
Conventions and conferences often risk becoming long, drawn-out affairs. But when Wild Birds Unlimited celebrated its 40th anniversary, they turned this notion on its head. Seeking to convey their profound impact on communities and their franchise network, they approached us to help tell their story in an engaging and immersive way. Scott Pryl, the VP of Communications, knew that traditional storytelling wouldn't cut it. That's where the power of video came in.
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Trifactor Opens its Doors to Local Marketers with Content Day, Free Monthly Creative Workshop in Fort Lauderdale
By Emmanuel Trenche on 5/14/24 10:49 AM
In between the buzzing cities of Miami and West Palm Beach, Fort Lauderdale emerges as a diverse and creative center in the form of Trifactor, a dynamic video marketing agency already considered a Top Marketing Supplier by Entrepreneur Media. Even though Trifactor is currently known for serving big national brands in franchising, the video production and marketing agency now goes local by inviting marketers in South Florida to participate in Content Day, a free creative workshop designed for busy marketing professionals who value networking and learning from their peers.
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Jenny McCuiston, Creator of Goldfish Swim School Tells Their Brand Story on Brand Snack
By Ale Bossio on 5/6/24 9:54 AM
Welcome back to Brand Snack! In Trifactor’s YouTube episode series, Emmanuel Trenche, who heads up our Agency’s Operations, unwraps the captivating stories behind remarkable brands. Today, we're spotlighting Goldfish Swim School, a renowned franchise system that has made waves across America with its exceptional brand and outstanding facilities. Headquartered in Michigan, Goldfish Swim School stands as a testament to the vision of its founder, Jenny McCuiston, whose dedication to providing top-notch aquatic education has left an indelible mark on communities nationwide.
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How Aussie Pet Mobile's Recruitment Video Funnel Attracted Talented Groomers
By Ale Bossio on 4/25/24 10:15 AM
If you’re a pet lover, you understand the bond between humans and furry friends runs deep. But what if your love for pets could become your next career opportunity? That’s what Aussie Pet Mobile was looking to convey in their hunt for compassionate, independent, and loving pet groomers to support their pet-grooming mobile franchise network. So Trifactor set out to help attract, engage, and convert the right candidates for the job.
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Neighborhood Kids CEO, Frank Toral, Shares His Brand Story and God’s Plan through a Pudgy Eagle in its Logo Design
By Ale Bossio on 4/18/24 7:56 AM
Unwrapping the Neighborhood Kids Brand Elements
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YouTube Video Marketing Success by Focusing on Targeted Keywords: “Caribbean Vacation”
By Ale Bossio on 4/11/24 7:00 AM
Imagine this: diving headfirst into the challenge of ranking for a highly sought-after Targeted keyword with a catchy hit song like “I Need a Caribbean Vacation”. This wasn't just a wild idea; it was the ambitious project taken on by Trifactor in collaboration with the renowned reggae sensation Causion and Elite Island Resorts.
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Navigating the Data Maze: How Trifactor Transformed Signal's HubSpot Dashboards and Reporting
By Ale Bossio on 4/4/24 9:55 AM
Business requires strategic foresight and adaptability. Signal found themselves in a bit of a data blender. Thinking that using a single portal for franchise leads, franchisee info, and consumer leads was an efficient idea, they soon realized they had inadvertently created a data mixing pot that made tracking their franchise sales data feel like searching for a needle in a haystack.
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Video Marketing Strategy to Boost Customer Acquisition on Instagram & Facebook
By Ale Bossio on 3/28/24 8:15 AM
Strategic video marketing is the ultimate catalyst for attracting new audiences and forging deep connections with potential customers. Over the course of three years now, we’ve been working with MarginEdge to elevate their online presence through dynamic user-driven storytelling.
MarginEdge is an avant-garde invoicing and food cost-tracking platform that’s reshaping the landscape of restaurant managers. Together, we made a wide range of strategic videos to amplify its content mix and expand how it demonstrates its unique selling points. Now their video marketing strategy includes social media advertising, performing exceptionally well on Facebook and Instagram.
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The Day in a Life Video: Driving Sales with Data-Driven Narratives
By Ale Bossio on 3/21/24 8:30 AM
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How Pitch Videos Secured CarSaver Deals with Walmart, Nissan, and Hyundai
By Ale Bossio on 3/14/24 9:33 AM
Trifactor's collaboration with CarSaver stands as a testament to the transformative power of video, where the convergence of cutting-edge technology and emotive storytelling creates a captivating synergy forging an unbeatable pitching strategy through video. In an era dominated by digital communication, video production has emerged as the most potent medium for engaging audiences and even acquiring new clients.
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Experience Rumble Boxing in a Captivating Video Tour by Trifactor
By Ale Bossio on 3/8/24 10:30 AM
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Making Franchise Conventions Memorable with Creative Video Storytelling
By Ale Bossio on 2/29/24 10:30 AM
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The Making of the Freestyle Whiteboard Tech Product Video
By Ale Bossio on 2/21/24 8:09 PM
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Trifactor Named a Top 2023 Franchise Supplier by Entrepreneur Magazine for Video Marketing
By Ale Bossio on 9/21/23 6:15 PM
From left to right: Co-founders, Joel Wilcoxson, Emmanuel Trenche, and Hugo Tabares, headquartered in Fort Lauderdale, FL.
We're excited to share that Entrepreneur Magazine has crowned Trifactor as a leading 2023 franchise supplier, recognizing the agency for delivering high quality video marketing solutions that serve both consumer and franchise development departments. This great honor comes as we snagged the 11th ranking position in the prestigious "Top Franchise Supplier" in the marketing category. The whole story unfolds in the pages of Entrepreneur magazine's September/October 2023 issue and, of course, online at Entrepreneur.com.
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This Is What Short-Form Video Can Do For Your Franchise
By Gabriel Flaksman on 7/11/23 11:56 AM
Looking for more ways to add short-form videos to your business? You are not alone. Short-form videos are increasing in popularity and have revolutionized the franchise industry. From enhancing brand recognition and engagement, driving sales and fostering community, and utilizing platform-specific strategies, short-form video has become a game-changer for franchises in the digital realm. Platforms such as Instagram, Facebook, Youtube, and even LinkedIn can help drive awareness and engagement and serve as powerful tools to grow your user base and better target your audience.
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Recruitment Marketing In 2023: Why You Should Use Video in Recruitment Marketing Campaigns
By Claudine Baugh on 3/27/23 10:46 AM
Video remains the most versatile and impactful digital tool in advertising and promotion. Similarly, it is the most effective tool to implement in a recruitment marketing strategy. This is especially the case for appealing to Millennial and Gen Z professionals. A study by Google found that 1 in 2 Millennials and Gen Z's have claimed “They don’t know how they’d get through life without video.” With that said, it’s evident that video needs to be a part of your recruitment marketing strategy in 2023 and beyond.
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Measuring the Success of Your Video Marketing Campaigns in 2023: Metrics and Analytics
By Janissa Khal on 3/20/23 9:00 AM
If you haven’t already reached out to a video marketing agency, by now, your marketing team has (or has been trying to) convince you of the benefits of integrating video campaigns into your company or franchise’s marketing plan to reach new customers and help build brand awareness.
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Bringing Your Franchise to Life: The Power of Video
By Janissa Khal on 3/7/23 12:46 PM
If you’re a business owner that may be struggling with how to bring new life to your franchise, retain existing customers, and attract new ones, as well as differentiate your brand from your competitors, then video marketing may just be the boost you need.
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Build Stronger Connections with Prospects Through Video Marketing
By Claudine Baugh on 2/22/23 10:30 AM
There are tons of reasons why companies should implement video into their marketing and sales strategies. For one, they can leverage video marketing to build stronger connections with prospects. Doing so requires a specific catalog of videos at different stages of the marketing and sales funnel, and of course, the creation of some pretty impressive visuals.
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Thought Leadership Through Video: Great Execution Starts With Planning
By Claudine Baugh on 12/1/22 9:00 AM
As businesses head into the competitive 2023 B2B marketing landscape, establishing a solid thought leadership strategy with video can help position a brand as a reputable and trustworthy choice among the pack. By utilizing LinkedIn and similar platforms, a well-executed thought leadership video can increase engagement, traffic, and exposure of company leaders and certainly lead to new business opportunities.
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AVOD Viewership Is On The Rise! How To Reach This Growing Audience
By Claudine Baugh on 11/28/22 10:00 AM
Netflix recently launched its new ad-supported streaming plan in the US in early November, 2022. With around 225 million subscribers worldwide, the California-based company will significantly give rise to advertising video-on-demand (AVOD) viewership. Disney+ is also gearing up to launch its cheaper ad-supported tier come December 8, with hopes of reaching 230 million to 260 million subscribers by 2024, as per The Verge.
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Local SEO & Video - How To Stand Out In Mobile Search
By Claudine Baugh on 11/2/22 11:27 AM
Now that Google Business Profile has added the use of video to its platform, businesses can boost their local SEO with an engaging video on their location profile. Utilizing this updated feature you can position your brand in a league of its own, let it stand out in mobile search, and ultimately attract more customers.
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Video Production House vs. Marketing Agency
By Claudine Baugh on 10/25/22 3:32 PM
Video production and video marketing may appear to take on similar paths in the video creation process but are in fact two distinct services that will arrive at different end results.
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Choosing The Right Videos For Your Sales Campaign
By Claudine Baugh on 10/11/22 1:15 PM
No matter what type of business you own, video can assist at every touch point of the sales process. Companies should understand when to use the right type of videos so that they can connect with people at optimal points in the sales process and ultimately drive conversions.
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The Short Video Takeover - Bumper Ads
By Claudine Baugh on 9/13/22 5:05 PM
With YouTube revolutionizing the way video is consumed across devices, advertisers now have more opportunities to engage with audiences. Released in 2016, YouTube’s introduction of the new six-second bumper ad enables advertisers to capture attention in today’s mobile-first viewership environment in a sophisticated and creative way. These shorter, non-skippable ad formats are effective and guarantee brand exposure when viewer attention is at a premium.
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Using Videos For Conventions & Trade Shows
By Claudine Baugh on 8/31/22 12:18 PM
Video displays are essential for making a big impact on audiences at conventions and trade shows. Whether your company is hosting the event or showcasing products and services via a booth, using dynamic and colorful visual content is a surefire way to not only grab attention but also energize conventioneers.
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6 Helpful Tips To Get Through Creative Blocks
By Claudine Baugh on 8/22/22 4:35 PM
As a creative agency, and human beings, we have all hit a creative wall at some point. It’s a natural occurrence we all end up facing eventually. This blog will detail proven methodologies that help keep our creative juices flowing for our clients and produce quality work within strict timelines. We’re sure your team(s) can put these tactics to good use as well!
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The Importance and Process of Developing Accessible Video
By Claudine Baugh on 7/29/22 4:53 PM
Accessible video is often an overlooked part of video production, but if considered at the initial stages of your video-making process can offer everyone an equally satisfying viewing experience.
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Graphic Design Trends In 2022
By Claudine Baugh on 7/18/22 8:00 AM
For brands wanting to make an impactful first impression, keeping up to speed with the current visual and graphic design trends can be the difference between stopping customers in their tracks or having them move on to better things.
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Marketing Trends For 2022: Responsive Search Ads And Interactive Video
By Claudine Baugh on 6/29/22 6:17 PM
As marketers look towards the very near future, they will need to meet the current marketing trends and focus their campaigns around new innovations such as responsive search ads and interactive video marketing.
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YouTube Advertising Will Explode In 2022!
By Claudine Baugh on 6/9/22 9:39 AM
There has been a huge growth in the advertising sector in the last few years, especially with the effects of the pandemic. Video ads on social media have since been ranked as one of the most competitive ways to connect with consumers online and prompt conversions. This was largely contributed by the giant of consumable data - YouTube. Industry experts have already predicted that YouTube advertising will explode in 2022 and beyond, so marketers will need to step up their game to create a solid YouTube marketing campaign.
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Training The Future Generation with Online Video
By Claudine Baugh on 5/23/22 8:00 AM
One of the most valuable resources a franchisor can offer a franchise owner is a robust training program that will coach them on how to run the business and employ systems for training staff. This is especially instrumental in maintaining brand quality and services across the board.
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Personalization In The Lead Nurturing Process
By Claudine Baugh on 4/27/22 4:12 PM
Gone are the days of generic marketing. We're now in a technological age where personalization ultimately wins conversions. The lead nurturing process involves a series of strategic events to connect and engage with potential buyers, but personalization is where marketers get crafty in converting prospects into customers and keep them coming back for more. Connecting with the right team of marketing experts will help make this a reality for you and your brand.
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Reeling In The Benefits: Instagram’s Evolution to Video in 2022
By Janissa Khal on 4/20/22 8:00 AM
Since the introduction of Instagram reels back in 2020, the evolution of the app has grown with an even greater emphasis on video content expected to increase exponentially in 2022 according to the popular social media platform’s head, Adam Mosseri.
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Programmatic Video and Franchise Development
By Claudine Baugh on 4/12/22 1:10 PM
Marketers are always looking for effective ways to connect with audiences on a deeper level. Video advertising is a powerful yet personal way to communicate your brand with prospects while informing and educating them about what you can portray - is an opportunity of a lifetime.
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Video Marketing Boosts Credibility & Trust in Sales Process
By Emmanuel Trenche on 2/15/22 5:30 PM
Over the years, we’ve noticed that franchise conventions are a gold mine for knowing what works and what doesn’t in terms of franchise marketing and lead conversion. There’s nothing more gratifying to a marketer (especially us at Trifactor) than stopping a franchisee in their tracks to uncover how their journey to franchising came about.
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How Snapchat’s User Research Impacts Video Trends
By Creative Team on 3/31/21 9:00 AM
When it comes to app developers and user data reports, marketers usually look to the go-to giants of the social realm: Facebook, Instagram, and Twitter. The findings these platforms share with the world are incredibly helpful when formulating strategies and gaining insights into what’s trending among users. But some incredibly interesting findings emerged from what may be an unexpected source: Snapchat.
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How Instagram’s 2021 Updates Impact Your Social Media Strategy
By Creative Team on 3/17/21 9:00 AM
Ah, Instagram. It feels like the moment you finally understand all the features and algorithm complexities, updates emerge. Digital marketing best practices and social media platforms are like living organisms, changing and evolving, and influencing the way content reaches your audience.
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3 Ways Video Content Saves You Money
By Creative Team on 2/25/21 2:55 PM
How can a video-centric approach to content save you money? Incorporating video can drive sales, streamline internal operations, and capture online attention.
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How User Experience Creates Roadblocks in the Buying Process
By Creative Team on 2/12/21 9:00 AM
In the world of e-commerce, the buying process can be complicated and tricky. In the digital age, there are so many steps from a customer’s initial discovery of a product, to the final checkout, and a thousand experiences along the way that can influence their decision to purchase.
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Kick off the New Year on the Right Social Media Footing
By Creative Team on 1/28/21 9:00 AM
We are more than ready to kick 2020 to the curb and start fresh. While keeping New Year’s resolutions may seem a little difficult right now, there is something motivating and invigorating about approaching this year with a fresh perspective and plans for success. When it comes to digital marketing, a great place to start is your social media, and specifically, your social media strategy.
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Start 2021 With a Company Culture Boost
By Creative Team on 1/14/21 9:00 AM
Company culture is more than just office parties and employee perks. It's the heart of your organization, and the values that make you unique. It’s the way in which your workplace operates at a soul-level, and can be measured by the morale and satisfaction of your staff.
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5 Lessons All Businesses Should Learn From 2020
By Creative Team on 12/22/20 8:00 AM
2020 was probably the most tumultuous year of our lifetime. We saw unprecedented changes and challenges throughout the world. Globally, our families, jobs, and futures were all put on hold or changed dramatically. For a while, it felt like we were stuck in a rut, waiting for this all to end and get back to business as usual. But there came a turning point where the time to wait was over, and the time to create began. What we once viewed as a great pause, a hurdle to overcome, was also full of opportunities.
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Today Trifecta Rebrands to Trifactor
By Emmanuel Trenche on 11/20/20 10:30 AM
This subtle change is a big deal for us, and we’re excited to finally break loose toward a new direction for our agency. This announcement is part of a series of innovations that will follow our last blog post, which stressed the importance of building a more sustainable business post-COVID-19.
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Trifecta Shares a New Vision Looking Towards 2021
By Emmanuel Trenche on 11/12/20 10:30 AM
Congrats! You’re reading this because, so far, we’ve survived the COVID-19 era that’s marked our lives forever. We know we’re not the only ones saying this, but 2020 has been a true test of time for business owners. And we’d like to share how we’re thriving as an agency.
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3 Ways a Video-Centric Strategy Makes Your Business Customer-Centric
By Creative Team on 9/2/20 8:00 AM
It’s 3 a.m. You’re asleep, but some of your customers are wide awake. They have questions, and they’re searching your website for answers. Scrolling through pages of text or having to wait to speak with you during your business hours could be an inconvenience when time is of the essence. Unlike many segments of your business, your company’s customer experience isn’t limited to set hours of operation. It’s ongoing and delivered to customers each time they interact with your brand. This includes visiting your website and social media pages—two of the most important customer touchpoints in today’s digital economy.
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Launching a Paid Search Campaign? Here's How to Start
By Jennifer Pellerito on 8/14/20 8:30 AM
You’ve likely heard of paid search or may already be familiar with it by now. Many businesses may have waited to add paid search to their marketing strategy before, viewing it as an option that could come later. But with people spending most of their time at home and online—consuming media, researching, browsing and shopping—, well, paid search is now a must.
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Why YouTube Should Be The King of Your Marketing Strategy
By Creative Team on 7/14/20 5:50 PM
With over 2 billion monthly users, YouTube is considered the holy grail for online video. It’s the most popular free video sharing platform in the world, and ranks the second most popular social media network behind Facebook. It’s safe to say it’s a force not to be reckoned with.
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5 Areas to Help Your Website Grow
By Creative Team on 7/9/20 12:50 PM
There's no doubt 2020 has been a crazy year for digital and marketing. Your company's website has become the storefront of your business and you now have to figure out a way to keep sales and marketing efforts moving. All while being forced to adapt to a new, contact-"less" sales process.
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Ways to Get to Know your Customer in the Digital Era
By Jakob Muller on 6/12/20 3:30 PM
No successful business owner has ever said “I wish I knew less about my customers”, when customers are the lifeblood of any business. Despite the challenges of this social distancing era, there are a myriad of ways to understand and connect with current and potential clients in ways that can help your business grow.
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How TikTok Is Redefining Digital Marketing
By Jakob Muller on 5/29/20 4:30 PM
One of the most popular social media apps on the planet right now is TikTok. If you know anyone under the age of 25, most likely they are glued to their phones throughout the day scrolling through TikTok. Kids all over are making and consuming TikTok videos. What people don’t know is that TikTok is emerging as a useful tool for digital marketing. With TikTok attracting a larger and larger audience, companies and brands can benefit from it in a multitude of ways.
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How to Create Killer Video Concepts
By Lydia Mattern on 5/22/20 7:15 PM
You’ve decided you’re ready to jump on the video marketing train and try your hand at producing corporate videos. Great choice! Video marketing is currently one of the strongest ways to engage with your target audience. So where do you start?
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What Does Video Mean for Your Business Post COVID-19?
By Emmanuel Trenche on 4/29/20 4:00 PM
I was the MarComm exec who treated video as an afterthought to an edgy marketing idea. I saw it as a “better way to communicate” when I “absolutely needed it.”
What I didn’t know is that my relationship with video was one-sided.
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Best Videos to Improve Your Sales Process
By Jennifer Pellerito on 4/13/20 7:40 PM
There are many ways to reach customers online, but most marketers agree that video marketing is one of the most effective ways to improve your sales process.
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Branding Versus Marketing and How They Work Together
By Jenna Kopec on 4/2/20 7:39 PM
Whether you’re getting quotes from different digital marketing agencies or you’re reading marketing publications, you’re likely hearing the words “branding” and “marketing” thrown together a lot.
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How to Prepare Talent for Your Videos
By Jennifer Pellerito on 3/31/20 7:38 PM
So, you’re all set to create a killer corporate video as part of your video marketing strategy. You have a professional crew, camera and sound equipment, a well-thought-out script with your brand messaging, and a call sheet ready for the day.
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The Power of Video in Your Event Marketing Strategy
By Jakob Muller on 3/18/20 8:00 AM
Event marketing can be one of the best ways to promote your brand or organization. It can provide excellent opportunities to engage your potential customers.
4 min read
How Can Digital PR Improve Your Marketing Efforts
By Sara Whitford on 3/5/20 8:00 AM
When it comes to promoting your business and staying competitive, digital PR is an essential strategy in every marketing director's toolkit. Understanding all the different elements of digital PR and how it differs from traditional public relations will help you develop an efficient and effective marketing strategy that gets you real results.
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Why Your Company Should Be Using the Flywheel
By Sara Whitford on 2/25/20 11:16 AM
If you're a marketer, you probably rely on a well-designed sales funnel, which is great and still applicable to digital marketing. But today, many companies are shifting gears and moving towards a flywheel model for a simple reason...
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How AI Is Revolutionizing Digital Marketing
By Sara Whitford on 2/21/20 1:40 PM
It's no secret that artificial intelligence is reshaping technology in all industries, including the digital marketing world. With ever-evolving algorithms that are becoming more and more nuanced and intelligent, AI has the ability to improve the efficiency of operations, including more targeted marketing and a clear understanding of the customer journey.
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Our Takeaways from IFA and Everything Loved
By Emmanuel Trenche on 2/19/20 3:50 PM
Conventions can be chaotic. Everyone’s usually hustling from one break out session to another. The energy can be mixed depending on the alcohol of choice. And no one’s ever spared from a bold coffee stain, caused mainly from eating, speaking and shaking hands all at the same time. But at the International Franchise Association convention (IFA), something was different. And we think it was the people.
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Five Facts to Remember When Creating Killer Corporate Videos
By Jennifer Pellerito on 2/14/20 3:58 PM
Your customers love video. By now, business owners like you have likely heard that video marketing is one of the best ways to engage customers. In fact, a recent study conducted by HubSpot shows that video outperforms other types of content when it comes to capturing attention.
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How Video Can Connect Your Brand and Audience This Valentine’s Day
By Maria Aponte on 2/12/20 5:10 PM
Considered the most romantic holiday of the year, Valentine’s day is a chance for brands to create value for their businesses.
3 min read
How Lead Nurturing Boosts Your Business Sales
By Lydia Mattern on 2/6/20 9:30 AM
Meet Alex—she recently visited your website and, due to your stellar inbound marketing strategies, felt intrigued and became interested in learning more about your products and services. When a banner popped up asking if she’d like to sign up for exclusive content, she couldn’t resist and voluntarily gave you her name and email address. Without knowing it, she became a qualified lead. One you can now nurture and convert to a sale.
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Five Ways Video Can Increase Website Traffic
By Sofia Galiano on 2/4/20 3:48 PM
Businesses today, no matter the product or service they sell, have essentially become e-commerce. Buying and selling products over the Internet is increasingly commonplace and the need to be seen online has ramped up marketing competition like never before.
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Creative Strategies to Promote Your Business During Super Bowl
By Maria Aponte on 1/30/20 5:38 PM
It’s that time of the year when fans, brands and consumers across America prepare anxiously for the nation’s biggest sporting event: the Super Bowl. On Sunday, Feb. 2, the annual championship game of the National Football League will draw the most diverse mix of viewers for a fun night of sport and entertainment.
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Top Video Marketing Trends for 2020
By Sara Whitford on 1/28/20 2:49 PM
It's the beginning of a new year, which means out with the old and in with the new. But when it comes to video marketing in 2020, the forecast calls for the revamping of tried-and-true strategies and a healthy dose of innovation.
4 min read
Six Core Principles for Businesses to Ensure GDPR Compliance
By Lydia Mattern on 1/23/20 7:00 AM
As you launch into the new year and start planning your digital marketing strategy for 2020, you’ll want to also have a plan in place to ensure you’re compliant with the General Data Protection Regulation, or GDPR.
4 min read
Plan Your 2020 Inbound Marketing Strategy
By Maria Aponte on 1/16/20 2:23 PM
The moment has come for us marketers to thoroughly plan out the objectives and strategies that will guide us over the next twelve months. We all know that consumers are growing increasingly skeptical of traditional marketing attempts and that, regardless of the nature of our business, we are facing a better informed and more demanding market.
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How Video Marketing Can Help You Meet Your New Year’s Business Goals
By Creative Team on 1/10/20 9:50 AM
A new year begins and so does planning ahead. While you evaluate your company’s performance during the previous year and review the impact your marketing actions had on your business goals, you need to acknowledge new strategies that can help you boost this year's efforts.
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Creative Agency Wins Magellan Award for Second Year in a Row
By Jenna Kopec on 10/3/19 12:58 PM
We are proud to announce that through our work with ShoreTrips, we have been recognized by Travel Weekly’s Magellan Awards for the second year in a row.
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Apple's Keynote Video Is Brand Sensory Overload & We Loved It
By Emmanuel Trenche on 9/13/19 10:49 AM
Did anyone see Apple’s keynote event announcing the new iPhone 11? Boy oh boy, what about that intro video? It's called "Wonderful Tools", and we couldn't agree more.
3 min read
Fort Lauderdale Video Marketing Agency Wins Big in Communicator Awards
By Sofia Galiano on 5/14/19 3:22 PM
Fort Lauderdale video production company wins an Award of Excellence and two awards of distinction for their corporate video and marketing video work entered in the 25th Annual Communicator Awards.
4 min read
How Videos Give Websites a Human Voice in a Robotic Society
By Emmanuel Trenche on 5/1/19 12:26 PM
Imagine looking for a solution online to later find there's maybe one company with a potential fix. You're not entirely sure at first glance because their website copy is vague and confusing.
4 min read
Best Video Format for Social Media and Digital Marketing
By Sofia Galiano on 3/13/19 1:15 PM
The way you publish your content is key when considering digital and online advertising. For instance, filming an interview horizontally and publishing it on your Instagram feed may not be the most effective way of displaying your video. That is because your video will provide a low quality user experience, which is not a winning digital marketing strategy. In fact, creating and formatting digital content for vertical view has been the growing trend for content & digital marketers looking to grow their presence online.
5 min read
5 Ways Video Content Boosts Sales
By Sofia Galiano on 3/12/19 1:58 PM
Content marketing is the new wave for driving leads and closing sales. The idea is by providing relevant and interesting information about your services or related industry, prospects will be intrigued to know more and have no choice but to buy.
4 min read
What Does 5G Mean for Online Videos?
By Sofia Galiano on 3/12/19 12:00 PM
Big developments in cell phone service mean great news for online video. Late last year, Verizon Wireless finally rolled out its 5G cell phone network. But, as of now, only a select few cities in the U.S. will have access to the network—one of which is Panama City, Florida.
3 min read
3 Ways to Run Effective Email Marketing Campaigns Using Video
By Sofia Galiano on 3/12/19 11:15 AM
Customers and prospects alike receive countless emails from companies, each filled with lengthy paragraphs and a collage of images that do businesses no justice. Readers are then compelled to delete the message, unsubscribe, and mark all future messages as spam. But there’s a better way to utilize email to leave an impact and gain clients.
5 min read
How to Boost Your ROI with Video
By Sofia Galiano on 9/14/18 2:01 PM
Let’s talk numbers. It’s suggested that your business should spend about 8% of revenue on marketing. That means your company is spending thousands of dollars on branding and promotion to stay relevant and ahead of the competition.
5 min read
3 Steps to Better Your Video Marketing
By Sofia Galiano on 9/10/18 9:17 AM
By now you know video is a supreme tool in the digital marketing realm. It’s eye-catching, engaging and above all, generates and converts leads. Now the question remains: How can I use video marketing to promote my company and maximize growth?
1 min read
Creative Agency Wins Gold Travel Magellan Award
By Sofia Galiano on 9/7/18 11:16 AM
The CP Video Network, in partnership with Cruise Planners, wins Gold in the 2018 Travel Weekly Magellan Awards. This reputable travel industry award sets a new standard for travel companies who want to give their franchise agents more online visibility using the power of video.
5 min read
Improve the Customer Journey with Video
By Sofia Galiano on 8/31/18 9:17 AM
Knowledge is power. Especially for the consumer. Emmanuel Trenche, Growth Marketer, has developed over the years a solid understanding of marketing concepts.
4 min read
The Video Marketing Trifecta: What, Why and How
By Emmanuel Trenche on 8/24/18 6:16 PM
You’re probably looking for better ways to engage your clients and increase sales. If you’re familiar with digital marketing, you’ve already used email, cell phone photography, or even podcasts to deliver your message. We get it. You want to stand out and be heard.
5 min read
How to Share Videos on Facebook to Promote Your Franchise Business
By Emmanuel Trenche on 11/15/17 2:03 PM
If you’re part of our Video Networks, you’re probably super excited about sharing the videos we made to help promote your business. But please, hold off and think carefully about how to do this before posting anything. A critical part of your video marketing success partially depends on how you use social media. That’s why we’re compelled to share a few tips before you start sharing videos online. To be brief, we put together a few details you should consider before and after you post on Facebook.
1 min read
Highlights from CPcon2017 in Cancun
By Emmanuel Trenche on 10/20/17 5:11 PM
We’ve covered a handful of Cruise Planners’ conventions. It’s actually one of our favorite times of the year. But this time around, CP convention was extra special. For the first time ever, we announced CP Video Network, a collection of social media optimized videos created with CP agents in mind. Each made with love by our video marketing team.
7 min read
Why Every Company Needs a Dream
By Emmanuel Trenche on 5/4/17 9:17 AM
Are you a dreamer? If so, I’m happy to report that your dreams will get you far in business and in your career. I’m not a fortune teller by any means, but the trend reveals your future is bright.
6 min read
How to Use Branding to Grow Your Business
By Dario Rodriguez on 6/3/16 5:07 PM
Branding is not a marketing tool reserved for big-budget companies like Coca-Cola, Starbucks or Google. Branding is not a concept created to live in academic books, nor a fancy word used by gurus to sell their all-in-one marketing solutions. And, certainly, branding is not a magic tonic that will make your business profitable in one day.
6 min read
How Google Searches Build Your Online Brand Reputation
By Emmanuel Trenche on 5/6/16 10:55 AM
Brands have an incredible amount of power and influence in the buyer’s journey. They help buyers understand why you’re in business and how you can help them. If built well, brands can represent things like quality and innovation, or emotions such as excitement and fun.
5 min read
Top 5 YouTube Marketing Tips for Your Business
By Dario Rodriguez on 4/20/16 12:37 PM
You’re probably here because you own a business or work in online marketing. Also, you’re probably wondering if a Business YouTube Channel will help you generate leads, create brand awareness or improve sales. So get ready to find the answer to those questions through 5 tips that will help you decide if YouTube should be part of your inbound marketing strategy.
7 min read
How to Grow Your Business by Tying Together SEO and Email Marketing
By Creative Team on 2/18/16 10:01 AM
Wondering how you can grow your business using email marketing? In this article we created a few lists of guidelines and trends you should know before you build your next digital marketing campaign.
7 min read
How to Make the Most of SEO, So You Rank on Google Search Results
By Creative Team on 10/21/15 10:21 AM
I’ve been asked numerous times about the best SEO tricks and techniques to rank on search engines like Google, so I set out to write a decent blog article to clear up any confusion for anyone trying to optimize their company’s website. I wanted to be thorough in my article, so I’ve seasoned my findings and cooked up an answer to help you get the most from SEO.
7 min read
Ways to Cope the Challenges of Content Marketing
By Creative Team on 4/20/15 5:29 AM
A lot has changed in the past few decades for everyone in the world of marketing. But the biggest change, by far, has to do with how people search, consume, and use information online.
6 min read
10 Things I Learned About Business, Now That I’m 30
By Emmanuel Trenche on 3/26/15 5:40 AM
Who cares how old you are? Business changes so rapidly we have to constantly relearn everything anyway. Despite all of that, here are 10 takeaways from my experiences in corporate America so far.