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4 min read

How Snapchat’s User Research Impacts Video Trends

By Creative Team on 3/31/21 9:00 AM

When it comes to app developers and user data reports, marketers usually look to the go-to giants of the social realm: Facebook, Instagram, and Twitter. The findings these platforms share with the world are incredibly helpful when formulating strategies and gaining insights into what’s trending among users. But some incredibly interesting findings emerged from what may be an unexpected source: Snapchat.        

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5 min read

How Instagram’s 2021 Updates Impact Your Social Media Strategy

By Creative Team on 3/17/21 9:00 AM

Ah, Instagram. It feels like the moment you finally understand all the features and algorithm complexities, updates emerge. Digital marketing best practices and social media platforms are like living organisms, changing and evolving, and influencing the way content reaches your audience.

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4 min read

3 Ways Video Content Saves You Money

By Creative Team on 2/25/21 2:55 PM

How can a video-centric approach to content save you money? Incorporating video can drive sales, streamline internal operations, and capture online attention.

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4 min read

How User Experience Creates Roadblocks in the Buying Process

By Creative Team on 2/12/21 9:00 AM

In the world of e-commerce, the buying process can be complicated and tricky. In the digital age, there are so many steps from a customer’s initial discovery of a product, to the final checkout, and a thousand experiences along the way that can influence their decision to purchase.

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4 min read

Kick off the New Year on the Right Social Media Footing

By Creative Team on 1/28/21 9:00 AM

We are more than ready to kick 2020 to the curb and start fresh. While keeping New Year’s resolutions may seem a little difficult right now, there is something motivating and invigorating about approaching this year with a fresh perspective and plans for success. When it comes to digital marketing, a great place to start is your social media, and specifically, your social media strategy. 

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5 min read

Start 2021 With a Company Culture Boost

By Creative Team on 1/14/21 9:00 AM

Company culture is more than just office parties and employee perks. It's the heart of your organization, and the values that make you unique. It’s the way in which your workplace operates at a soul-level, and can be measured by the morale and satisfaction of your staff.

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6 min read

5 Lessons All Businesses Should Learn From 2020

By Creative Team on 12/22/20 8:00 AM

2020 was probably the most tumultuous year of our lifetime. We saw unprecedented changes and challenges throughout the world. Globally, our families, jobs, and futures were all put on hold or changed dramatically. For a while, it felt like we were stuck in a rut, waiting for this all to end and get back to business as usual. But there came a turning point where the time to wait was over, and the time to create began. What we once viewed as a great pause, a hurdle to overcome, was also full of opportunities. 

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6 min read

Today Trifecta Rebrands to Trifactor

By Emmanuel Trenche on 11/20/20 10:30 AM

This subtle change is a big deal for us, and we’re excited to finally break loose toward a new direction for our agency. This announcement is part of a series of innovations that will follow our last blog post, which stressed the importance of building a more sustainable business post-COVID-19.

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3 min read

Trifecta Shares a New Vision Looking Towards 2021

By Emmanuel Trenche on 11/12/20 10:30 AM

Congrats! You’re reading this because, so far, we’ve survived the COVID-19 era that’s marked our lives forever. We know we’re not the only ones saying this, but 2020 has been a true test of time for business owners. And we’d like to share how we’re thriving as an agency. 

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5 min read

3 Ways a Video-Centric Strategy Makes Your Business Customer-Centric

By Creative Team on 9/2/20 8:00 AM

It’s 3 a.m. You’re asleep, but some of your customers are wide awake. They have questions, and they’re searching your website for answers. Scrolling through pages of text or having to wait to speak with you during your business hours could be an inconvenience when time is of the essence. Unlike many segments of your business, your company’s customer experience isn’t limited to set hours of operation. It’s ongoing and delivered to customers each time they interact with your brand. This includes visiting your website and social media pages—two of the most important customer touchpoints in today’s digital economy. 

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5 min read

Launching a Paid Search Campaign? Here's How to Start

By Jennifer Pellerito on 8/14/20 8:30 AM

You’ve likely heard of paid search or may already be familiar with it by now. Many businesses may have waited to add paid search to their marketing strategy before, viewing it as an option that could come later. But with people spending most of their time at home and online—consuming media, researching, browsing and shopping—, well, paid search is now a must.

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4 min read

Why YouTube Should Be The King of Your Marketing Strategy

By Creative Team on 7/14/20 5:50 PM

With over 2 billion monthly users, YouTube is considered the holy grail for online video. It’s the most popular free video sharing platform in the world, and ranks the second most popular social media network behind Facebook. It’s safe to say it’s a force not to be reckoned with. 

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4 min read

5 Areas to Help Your Website Grow

By Creative Team on 7/9/20 12:50 PM

There's no doubt 2020 has been a crazy year for digital and marketing. Your company's website has become the storefront of your business and you now have to figure out a way to keep sales and marketing efforts moving. All while being forced to adapt to a new, contact-"less" sales process. 

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5 min read

Ways to Get to Know your Customer in the Digital Era

By Jakob Muller on 6/12/20 3:30 PM

No successful business owner has ever said “I wish I knew less about my customers”, when customers are the lifeblood of any business. Despite the challenges of this social distancing era, there are a myriad of ways to understand and connect with current and potential clients in ways that can help your business grow.

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4 min read

How TikTok Is Redefining Digital Marketing

By Jakob Muller on 5/29/20 4:30 PM

One of the most popular social media apps on the planet right now is TikTok. If you know anyone under the age of 25, most likely they are glued to their phones throughout the day scrolling through TikTok. Kids all over are making and consuming TikTok videos. What people don’t know is that TikTok is emerging as a useful tool for digital marketing. With TikTok attracting a larger and larger audience, companies and brands can benefit from it in a multitude of ways.

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6 min read

How to Create Killer Video Concepts

By Lydia Mattern on 5/22/20 7:15 PM

You’ve decided you’re ready to jump on the video marketing train and try your hand at producing corporate videos. Great choice! Video marketing is currently one of the strongest ways to engage with your target audience. So where do you start?

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5 min read

What Does Video Mean for Your Business Post COVID-19?

By Emmanuel Trenche on 4/29/20 4:00 PM

I was the MarComm exec who treated video as an afterthought to an edgy marketing idea. I saw it as a “better way to communicate” when I “absolutely needed it.”

What I didn’t know is that my relationship with video was one-sided. 

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5 min read

Best Videos to Improve Your Sales Process

By Jennifer Pellerito on 4/13/20 7:40 PM

There are many ways to reach customers online, but most marketers agree that video marketing is one of the most effective ways to improve your sales process. 

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4 min read

Branding Versus Marketing and How They Work Together

By Jenna Kopec on 4/2/20 7:39 PM

Whether you’re getting quotes from different digital marketing agencies or you’re reading marketing publications, you’re likely hearing the words “branding” and “marketing” thrown together a lot.

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4 min read

How to Prepare Talent for Your Videos

By Jennifer Pellerito on 3/31/20 7:38 PM

So, you’re all set to create a killer corporate video as part of your video marketing strategy. You have a professional crew, camera and sound equipment, a well-thought-out script with your brand messaging, and a call sheet ready for the day. 

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5 min read

The Power of Video in Your Event Marketing Strategy

By Jakob Muller on 3/18/20 8:00 AM

Event marketing can be one of the best ways to promote your brand or organization. It can provide excellent opportunities to engage your potential customers. 

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4 min read

How Can Digital PR Improve Your Marketing Efforts

By Sara Whitford on 3/5/20 8:00 AM

When it comes to promoting your business and staying competitive, digital PR is an essential strategy in every marketing director's toolkit. Understanding all the different elements of digital PR and how it differs from traditional public relations will help you develop an efficient and effective marketing strategy that gets you real results. 

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3 min read

Why Your Company Should Be Using the Flywheel

By Sara Whitford on 2/25/20 11:16 AM

If you're a marketer, you probably rely on a well-designed sales funnel, which is great and still applicable to digital marketing. But today, many companies are shifting gears and moving towards a flywheel model for a simple reason...

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4 min read

How AI Is Revolutionizing Digital Marketing

By Sara Whitford on 2/21/20 1:40 PM

It's no secret that artificial intelligence is reshaping technology in all industries, including the digital marketing world. With ever-evolving algorithms that are becoming more and more nuanced and intelligent, AI has the ability to improve the efficiency of operations, including more targeted marketing and a clear understanding of the customer journey. 

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4 min read

Our Takeaways from IFA and Everything Loved

By Emmanuel Trenche on 2/19/20 3:50 PM

Conventions can be chaotic. Everyone’s usually hustling from one break out session to another. The energy can be mixed depending on the alcohol of choice. And no one’s ever spared from a bold coffee stain, caused mainly from eating, speaking and shaking hands all at the same time. But at the International Franchise Association convention (IFA), something was different. And we think it was the people. 

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4 min read

Five Facts to Remember When Creating Killer Corporate Videos

By Jennifer Pellerito on 2/14/20 3:58 PM

Your customers love video. By now, business owners like you have likely heard that video marketing is one of the best ways to engage customers. In fact, a recent study conducted by HubSpot shows that video outperforms other types of content when it comes to capturing attention.

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4 min read

How Video Can Connect Your Brand and Audience This Valentine’s Day

By Maria Aponte on 2/12/20 5:10 PM

Considered the most romantic holiday of the year, Valentine’s day is a chance for brands to create value for their businesses.

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3 min read

How Lead Nurturing Boosts Your Business Sales

By Lydia Mattern on 2/6/20 9:30 AM

Meet Alex—she recently visited your website and, due to your stellar inbound marketing strategies, felt intrigued and became interested in learning more about your products and services. When a banner popped up asking if she’d like to sign up for exclusive content, she couldn’t resist and voluntarily gave you her name and email address. Without knowing it, she became a qualified lead. One you can now nurture and convert to a sale.

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3 min read

Five Ways Video Can Increase Website Traffic

By Sofia Galiano on 2/4/20 3:48 PM

Businesses today, no matter the product or service they sell, have essentially become e-commerce. Buying and selling products over the Internet is increasingly commonplace and the need to be seen online has ramped up marketing competition like never before.

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4 min read

Creative Strategies to Promote Your Business During Super Bowl

By Maria Aponte on 1/30/20 5:38 PM

It’s that time of the year when fans, brands and consumers across America prepare anxiously for the nation’s biggest sporting event: the Super Bowl. On Sunday, Feb. 2, the annual championship game of the National Football League will draw the most diverse mix of viewers for a fun night of sport and entertainment.

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3 min read

Top Video Marketing Trends for 2020

By Sara Whitford on 1/28/20 2:49 PM

It's the beginning of a new year, which means out with the old and in with the new. But when it comes to video marketing in 2020, the forecast calls for the revamping of tried-and-true strategies and a healthy dose of innovation.

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4 min read

Six Core Principles for Businesses to Ensure GDPR Compliance

By Lydia Mattern on 1/23/20 7:00 AM

As you launch into the new year and start planning your digital marketing strategy for 2020, you’ll want to also have a plan in place to ensure you’re compliant with the General Data Protection Regulation, or GDPR.

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4 min read

Plan Your 2020 Inbound Marketing Strategy

By Maria Aponte on 1/16/20 2:23 PM

The moment has come for us marketers to thoroughly plan out the objectives and strategies that will guide us over the next twelve months. We all know that consumers are growing increasingly skeptical of traditional marketing attempts and that, regardless of the nature of our business, we are facing a better informed and more demanding market.

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4 min read

How Video Marketing Can Help You Meet Your New Year’s Business Goals

By Creative Team on 1/10/20 9:50 AM

A new year begins and so does planning ahead. While you evaluate your company’s performance during the previous year and review the impact your marketing actions had on your business goals, you need to acknowledge new strategies that can help you boost this year's efforts.

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2 min read

Creative Agency Wins Magellan Award for Second Year in a Row

By Jenna Kopec on 10/3/19 12:58 PM

We are proud to announce that through our work with ShoreTrips, we have been recognized by Travel Weekly’s Magellan Awards for the second year in a row.

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3 min read

Apple's Keynote Video Is Brand Sensory Overload & We Loved It

By Emmanuel Trenche on 9/13/19 10:49 AM

Did anyone see Apple’s keynote event announcing the new iPhone 11? Boy oh boy, what about that intro video? It's called "Wonderful Tools", and we couldn't agree more.

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3 min read

Fort Lauderdale Video Marketing Agency Wins Big in Communicator Awards

By Sofia Galiano on 5/14/19 3:22 PM

Fort Lauderdale video production company wins an Award of Excellence and two awards of distinction for their corporate video and marketing video work entered in the 25th Annual Communicator Awards.

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4 min read

How Videos Give Websites a Human Voice in a Robotic Society

By Emmanuel Trenche on 5/1/19 12:26 PM

Imagine looking for a solution online to later find there's maybe one company with a potential fix. You're not entirely sure at first glance because their website copy is vague and confusing.

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4 min read

Best Video Format for Social Media and Digital Marketing

By Sofia Galiano on 3/13/19 1:15 PM

The way you publish your content is key when considering digital and online advertising. For instance, filming an interview horizontally and publishing it on your Instagram feed may not be the most effective way of displaying your video. That is because your video will provide a low quality user experience, which is not a winning digital marketing strategy. In fact, creating and formatting digital content for vertical view has been the growing trend for content & digital marketers looking to grow their presence online.

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5 min read

5 Ways Video Content Boosts Sales

By Sofia Galiano on 3/12/19 1:58 PM

Content marketing is the new wave for driving leads and closing sales. The idea is by providing relevant and interesting information about your services or related industry, prospects will be intrigued to know more and have no choice but to buy.

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4 min read

What Does 5G Mean for Online Videos?

By Sofia Galiano on 3/12/19 12:00 PM

Big developments in cell phone service mean great news for online video. Late last year, Verizon Wireless finally rolled out its 5G cell phone network. But, as of now, only a select few cities in the U.S. will have access to the network—one of which is Panama City, Florida.

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4 min read

3 Ways to Run Effective Email Marketing Campaigns Using Video

By Sofia Galiano on 3/12/19 11:15 AM

Customers and prospects alike receive countless emails from companies, each filled with lengthy paragraphs and a collage of images that do businesses no justice. Readers are then compelled to delete the message, unsubscribe and mark all future messages as spam. But there’s a better way to utilize email to leave an impact and gain clients. 

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5 min read

How to Grow Your Franchise Business with Strategic Video Production

By Sofia Galiano on 3/8/19 12:20 PM

In the early stages of franchising, new brands tend to make the common mistake of relying on new franchise owners to educate and market for themselves to later see disappointing sales performance. Manuals are created and in-person training programs seem all of a sudden ineffective. Common symptoms include inconsistencies in brand management, sales training and conversion, in addition to customer experience. A simple solution for any franchise model wanting more control, consistency and flawless execution is video.

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5 min read

How to Boost Your ROI with Video

By Sofia Galiano on 9/14/18 2:01 PM

Let’s talk numbers. It’s suggested that your business should spend about 8% of revenue on marketing. That means your company is spending thousands of dollars on branding and promotion to stay relevant and ahead of the competition.

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5 min read

3 Steps to Better Your Video Marketing

By Sofia Galiano on 9/10/18 9:17 AM

By now you know video is a supreme tool in the digital marketing realm. It’s eye-catching, engaging and above all, generates and converts leads. Now the question remains: How can I use video marketing to promote my company and maximize growth?

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1 min read

Creative Agency Wins Gold Travel Magellan Award

By Sofia Galiano on 9/7/18 11:16 AM

The CP Video Network, in partnership with Cruise Planners, wins Gold in the 2018 Travel Weekly Magellan Awards. This reputable travel industry award sets a new standard for travel companies who want to give their franchise agents more online visibility using the power of video.

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5 min read

Improve the Customer Journey with Video

By Sofia Galiano on 8/31/18 9:17 AM

Knowledge is power. Especially for the consumer. Emmanuel Trenche, Growth Marketer, has developed over the years a solid understanding of marketing concepts.

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4 min read

The Video Marketing Trifecta: What, Why and How

By Emmanuel Trenche on 8/24/18 6:16 PM

You’re probably looking for better ways to engage your clients and increase sales. If you’re familiar with digital marketing, you’ve already used email, cell phone photography, or even podcasts to deliver your message. We get it. You want to stand out and be heard.

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5 min read

How to Share Videos on Facebook to Promote Your Franchise Business

By Emmanuel Trenche on 11/15/17 2:03 PM

If you’re part of the CP Video Network, you’re probably super excited about sharing the videos we made to help promote your business. But please, hold off and think carefully about how to do this before posting anything. A critical part of your video marketing success partially depends on how you use social media. That’s why we’re compelled to share a few tips before you start sharing videos online. To be brief, we put together a few details you should consider before and after you post on Facebook.

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1 min read

Highlights from CPcon2017 in Cancun

By Emmanuel Trenche on 10/20/17 5:11 PM

We’ve covered a handful of Cruise Planners’ conventions. It’s actually one of our favorite times of the year. But this time around, CP convention was extra special. For the first time ever, we announced CP Video Network, a collection of social media optimized videos created with CP agents in mind. Each made with love by our video marketing team.

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7 min read

Why Every Company Needs a Dream

By Emmanuel Trenche on 5/4/17 9:17 AM

Are you a dreamer? If so, I’m happy to report that your dreams will get you far in business and in your career. I’m not a fortune teller by any means, but the trend reveals your future is bright. 

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6 min read

How to Use Branding to Grow Your Business

By Dario Rodriguez on 6/3/16 5:07 PM

Branding is not a marketing tool reserved for big-budget companies like Coca-Cola, Starbucks or Google. Branding is not a concept created to live in academic books, nor a fancy word used by gurus to sell their all-in-one marketing solutions. And, certainly, branding is not a magic tonic that will make your business profitable in one day.

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6 min read

How Google Searches Build Your Online Brand Reputation

By Emmanuel Trenche on 5/6/16 10:55 AM

Brands have an incredible amount of power and influence in the buyer’s journey. They help buyers understand why you’re in business and how you can help them. If built well, brands can represent things like quality and innovation, or emotions such as excitement and fun.

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5 min read

Top 5 YouTube Marketing Tips for Your Business

By Dario Rodriguez on 4/20/16 12:37 PM

You’re probably here because you own a business or work in online marketing. Also, you’re probably wondering if a Business YouTube Channel will help you generate leads, create brand awareness or improve sales. So get ready to find the answer to those questions through 5 tips that will help you decide if YouTube should be part of your inbound marketing strategy.

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7 min read

How to Grow Your Business by Tying Together SEO and Email Marketing

By Creative Team on 2/18/16 10:01 AM

Wondering how you can grow your business using email marketing? In this article we created a few lists of guidelines and trends you should know before you build your next digital marketing campaign.

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7 min read

How to Make the Most of SEO, So You Rank on Google Search Results

By Creative Team on 10/21/15 10:21 AM

I’ve been asked numerous times about the best SEO tricks and techniques to rank on search engines like Google, so I set out to write a decent blog article to clear up any confusion for anyone trying to optimize their company’s website. I wanted to be thorough in my article, so I’ve seasoned my findings and cooked up an answer to help you get the most from SEO.

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7 min read

Ways to Cope the Challenges of Content Marketing

By Creative Team on 4/20/15 5:29 AM

A lot has changed in the past few decades for everyone in the world of marketing. But the biggest change, by far, has to do with how people search, consume, and use information online.

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6 min read

10 Things I Learned About Business, Now That I’m 30

By Emmanuel Trenche on 3/26/15 5:40 AM

Who cares how old you are? Business changes so rapidly we have to constantly relearn everything anyway. Despite all of that, here are 10 takeaways from my experiences in corporate America so far.

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