It’s a wrap! Welcome to our new section where we summarize the excitement of our latest filming adventures with great companies across North America. Today, we’re diving into one of our most recent shoots with MarginEdge, a dynamic company that’s revolutionizing restaurant management with cutting-edge software solutions.
For over eight years, we’ve been crafting impactful content together, and this time, we had the pleasure of collaborating with Rachel Marcus, the brilliant Content Marketing Manager at MarginEdge. Rachel truly gets the power of video, and every project with her is a masterclass in creativity and innovation.
Video: The Unstoppable Force in Marketing
At MarginEdge, video is more than just a medium, it’s a game-changer that drives the entire marketing strategy. Rachel puts it best: “Video speaks for itself.” In today’s fast-paced digital world, where attention spans are shorter than ever, video cuts through the noise like nothing else. It’s the undisputed king of content, grabbing attention and driving engagement in ways that traditional text-based content simply can’t match.
But for MarginEdge, video isn’t just about creating eye-catching visuals, it’s about telling powerful, authentic stories. Every video is crafted with purpose, designed to resonate with the audience on a deeper level. In a marketplace crowded with generic content, MarginEdge understands that the key to standing out is to create videos that not only showcase their innovative software but also connect emotionally with their viewers. This storytelling approach is crucial in today’s marketing landscape, where consumers crave genuine, relatable content that speaks to their experiences and challenges. By focusing on meaningful narratives, MarginEdge is able to build trust, foster connections, and ultimately drive growth in a way that traditional marketing methods simply can’t achieve.
Authenticity Is Everything
In the restaurant world, authenticity isn’t optional, it’s a must. These folks can sniff out inauthenticity from a mile away, which is why Margin Edge’s approach to video is all about keeping it real. Forget the fluff; this is about raw, unfiltered stories from real people who live and breathe the restaurant life.
These videos are more than just marketing, they’re tools that drive real results. From paid ads to YouTube and social media, each piece of content is a multi-use powerhouse that delivers again and again. And the best part? They’re real stories told by real people, making the connection all the more powerful.
A Cross-Country Storytelling Adventure
Our journey with Margin Edge has taken us coast to coast, diving deep into the diverse and dynamic world of restaurants. Each shoot is a new adventure, uncovering unique stories that resonate with different audiences. No two shoots are the same, and that’s the magic of it. Each video we create brings a fresh perspective, reaching new people and opening new doors. It’s like a never-ending treasure trove of content, each piece more impactful than the last.
The Results? Simply Stellar
Let’s talk numbers. When we first partnered with MarginEdge, their client base was around 2,600. Fast forward to today, and that number has surged to an impressive 7,000 clients, a growth of nearly 170% in less than three years. This isn’t just growth; it’s a massive leap forward, clearly showcasing the power of strategic, high-quality video content.
This remarkable expansion highlights just how effective video can be when executed with purpose. But this is just the beginning. The restaurant industry is vast, with enormous untapped potential. By continuing to focus on creating authentic, compelling video content, MarginEdge isn’t just following trends, they’re setting them. Their growth trajectory shows no signs of slowing down. In fact, with the right strategy, MarginEdge is poised to not just reach new heights, but to redefine what’s possible in their industry. The sky? It’s not the limit, it’s merely the starting point for what’s next.
A Partnership That Just Clicks
What makes this all work? Trust, plain and simple. Rachel summed it up perfectly, there’s no second-guessing, no worrying if we’ll nail the brand’s vibe. We get Margin Edge, and they get us. It’s a partnership where creativity flows freely, and the results speak for themselves.
As we gear up for our next adventure in Minnesota (don’t worry, we’re skipping the snow!), we can’t wait to see what new stories we’ll uncover. Here’s to more epic shoots, more incredible content, and a future that’s brighter than ever.
Thank you, Margin Edge, for always being the kind of partners we love to work with. Onward and upward!
