Looking for more ways to add short-form videos to your business? You are not alone. Short-form videos are increasing in popularity and have revolutionized the franchise industry. From enhancing brand recognition and engagement, driving sales and fostering community, and utilizing platform-specific strategies, short-form video has become a game-changer for franchises in the digital realm. Platforms such as Instagram, Facebook, Youtube, and even LinkedIn can help drive awareness and engagement and serve as powerful tools to grow your user base and better target your audience.

Accessible video is often an overlooked part of video production, but if considered at the initial stages of your video-making process can offer everyone an equally satisfying viewing experience. 

There has been a huge growth in the advertising sector in the last few years, especially with the effects of the pandemic. Video ads on social media have since been ranked as one of the most competitive ways to connect with consumers online and prompt conversions. This was largely contributed by the giant of consumable data - YouTube. Industry experts have already predicted that YouTube advertising will explode in 2022 and beyond, so marketers will need to step up their game to create a solid YouTube marketing campaign.

With over 2 billion monthly users, YouTube is considered the holy grail for online video. It’s the most popular free video sharing platform in the world, and ranks the second most popular social media network behind Facebook. It’s safe to say it’s a force not to be reckoned with. 

You’re probably here because you own a business or work in online marketing. Also, you’re probably wondering if a Business YouTube Channel will help you generate leads, create brand awareness or improve sales. So get ready to find the answer to those questions through 5 tips that will help you decide if YouTube should be part of your inbound marketing strategy.