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11 min read

Ever Wonder Why Candidates Buy a Franchise With You Versus a Competitor?

By Emmanuel Trenche on 2/15/22 5:30 PM

Over the years, we’ve noticed that franchise conventions are a gold mine for knowing what works and what doesn’t in terms of franchise marketing and lead conversion. There’s nothing more gratifying to a marketer (especially us at Trifactor) than stopping a franchisee in their tracks to uncover how their journey to franchising came about. 

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6 min read

How to Create Killer Video Concepts

By Lydia Mattern on 5/22/20 7:15 PM

You’ve decided you’re ready to jump on the video marketing train and try your hand at producing corporate videos. Great choice! Video marketing is currently one of the strongest ways to engage with your target audience. So where do you start?

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4 min read

How to Prepare Talent for Your Videos

By Jennifer Pellerito on 3/31/20 7:38 PM

So, you’re all set to create a killer corporate video as part of your video marketing strategy. You have a professional crew, camera and sound equipment, a well-thought-out script with your brand messaging, and a call sheet ready for the day. 

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4 min read

Five Facts to Remember When Creating Killer Corporate Videos

By Jennifer Pellerito on 2/14/20 3:58 PM

Your customers love video. By now, business owners like you have likely heard that video marketing is one of the best ways to engage customers. In fact, a recent study conducted by HubSpot shows that video outperforms other types of content when it comes to capturing attention.

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2 min read

Creative Agency Wins Magellan Award for Second Year in a Row

By Jenna Kopec on 10/3/19 12:58 PM

We are proud to announce that through our work with ShoreTrips, we have been recognized by Travel Weekly’s Magellan Awards for the second year in a row.

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