Since the introduction of Instagram reels back in 2020, the evolution of the app has grown with an even greater emphasis on video content expected to increase exponentially in 2022 according to the popular social media platform’s head, Adam Mosseri.

When it comes to app developers and user data reports, marketers usually look to the go-to giants of the social realm: Facebook, Instagram, and Twitter. The findings these platforms share with the world are incredibly helpful when formulating strategies and gaining insights into what’s trending among users. But some incredibly interesting findings emerged from what may be an unexpected source: Snapchat.        

Ah, Instagram. It feels like the moment you finally understand all the features and algorithm complexities, updates emerge. Digital marketing best practices and social media platforms are like living organisms, changing and evolving, and influencing the way content reaches your audience.

How can a video-centric approach to content save you money? Incorporating video can drive sales, streamline internal operations, and capture online attention.

In the world of e-commerce, the buying process can be complicated and tricky. In the digital age, there are so many steps from a customer’s initial discovery of a product, to the final checkout, and a thousand experiences along the way that can influence their decision to purchase.