At Trifactor Creative, we love helping brands bring their stories to life in a way that really connects with people. Recently, we had the chance to work with Town Square, an Adult Day Care franchise with an incredible model that wanted to stand out with better video. When their marketing team approached us about doing a What to Expect Tour, they shared an in-house video they made that just wasn’t doing them justice. Our goal? To give their unique customer experience a fresh, engaging feel with a professional touch.

Looking for more ways to add short-form videos to your business? You are not alone. Short-form videos are increasing in popularity and have revolutionized the franchise industry. From enhancing brand recognition and engagement, driving sales and fostering community, and utilizing platform-specific strategies, short-form video has become a game-changer for franchises in the digital realm. Platforms such as Instagram, Facebook, Youtube, and even LinkedIn can help drive awareness and engagement and serve as powerful tools to grow your user base and better target your audience.

As businesses head into the competitive 2023 B2B marketing landscape, establishing a solid thought leadership strategy with video can help position a brand as a reputable and trustworthy choice among the pack. By utilizing LinkedIn and similar platforms, a well-executed thought leadership video can increase engagement, traffic, and exposure of company leaders and certainly lead to new business opportunities.

For brands wanting to make an impactful first impression, keeping up to speed with the current visual and graphic design trends can be the difference between stopping customers in their tracks or having them move on to better things.

Since the introduction of Instagram reels back in 2020, the evolution of the app has grown with an even greater emphasis on video content expected to increase exponentially in 2022 according to the popular social media platform’s head, Adam Mosseri.