Looking for more ways to add short-form videos to your business? You are not alone. Short-form videos are increasing in popularity and have revolutionized the franchise industry. From enhancing brand recognition and engagement, driving sales and fostering community, and utilizing platform-specific strategies, short-form video has become a game-changer for franchises in the digital realm. Platforms such as Instagram, Facebook, Youtube, and even LinkedIn can help drive awareness and engagement and serve as powerful tools to grow your user base and better target your audience.

As businesses head into the competitive 2023 B2B marketing landscape, establishing a solid thought leadership strategy with video can help position a brand as a reputable and trustworthy choice among the pack. By utilizing LinkedIn and similar platforms, a well-executed thought leadership video can increase engagement, traffic, and exposure of company leaders and certainly lead to new business opportunities.

For brands wanting to make an impactful first impression, keeping up to speed with the current visual and graphic design trends can be the difference between stopping customers in their tracks or having them move on to better things.

Since the introduction of Instagram reels back in 2020, the evolution of the app has grown with an even greater emphasis on video content expected to increase exponentially in 2022 according to the popular social media platform’s head, Adam Mosseri.

When it comes to app developers and user data reports, marketers usually look to the go-to giants of the social realm: Facebook, Instagram, and Twitter. The findings these platforms share with the world are incredibly helpful when formulating strategies and gaining insights into what’s trending among users. But some incredibly interesting findings emerged from what may be an unexpected source: Snapchat.