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4 min read

Reeling In The Benefits: Instagram’s Evolution to Video in 2022

By Janissa Khal on 4/20/22 8:00 AM

Since the introduction of Instagram reels back in 2020, the evolution of the app has grown with an even greater emphasis on video content expected to increase exponentially in 2022 according to the popular social media platform’s head, Adam Mosseri.

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5 min read

Programmatic Video and Franchise Development

By Claudine Baugh on 4/12/22 1:10 PM

Marketers are always looking for effective ways to connect with audiences on a deeper level. Video advertising is a powerful yet personal way to communicate your brand with prospects while informing and educating them about what you can portray - is an opportunity of a lifetime. 

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11 min read

Ever Wonder Why Candidates Buy a Franchise With You Versus a Competitor?

By Emmanuel Trenche on 2/15/22 5:30 PM

Over the years, we’ve noticed that franchise conventions are a gold mine for knowing what works and what doesn’t in terms of franchise marketing and lead conversion. There’s nothing more gratifying to a marketer (especially us at Trifactor) than stopping a franchisee in their tracks to uncover how their journey to franchising came about. 

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4 min read

How Snapchat’s User Research Impacts Video Trends

By Creative Team on 3/31/21 9:00 AM

When it comes to app developers and user data reports, marketers usually look to the go-to giants of the social realm: Facebook, Instagram, and Twitter. The findings these platforms share with the world are incredibly helpful when formulating strategies and gaining insights into what’s trending among users. But some incredibly interesting findings emerged from what may be an unexpected source: Snapchat.        

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4 min read

3 Ways Video Content Saves You Money

By Creative Team on 2/25/21 2:55 PM

How can a video-centric approach to content save you money? Incorporating video can drive sales, streamline internal operations, and capture online attention.

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