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Emmanuel Trenche

Emmanuel is Trifactor's VP of Strategy & Agency Operations. With a focus on growth and innovation in client strategy, Emmanuel writes on his experiences in the corporate world and the biggest marketing industry trends.

Recent Posts

6 min read

Today Trifecta Rebrands to Trifactor

By Emmanuel Trenche on 11/20/20 10:30 AM

This subtle change is a big deal for us, and we’re excited to finally break loose toward a new direction for our agency. This announcement is part of a series of innovations that will follow our last blog post, which stressed the importance of building a more sustainable business post-COVID-19.

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3 min read

Trifecta Shares a New Vision Looking Towards 2021

By Emmanuel Trenche on 11/12/20 10:30 AM

Congrats! You’re reading this because, so far, we’ve survived the COVID-19 era that’s marked our lives forever. We know we’re not the only ones saying this, but 2020 has been a true test of time for business owners. And we’d like to share how we’re thriving as an agency. 

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5 min read

What Does Video Mean for Your Business Post COVID-19?

By Emmanuel Trenche on 4/29/20 4:00 PM

I was the MarComm exec who treated video as an afterthought to an edgy marketing idea. I saw it as a “better way to communicate” when I “absolutely needed it.”

What I didn’t know is that my relationship with video was one-sided. 

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4 min read

Our Takeaways from IFA and Everything Loved

By Emmanuel Trenche on 2/19/20 3:50 PM

Conventions can be chaotic. Everyone’s usually hustling from one break out session to another. The energy can be mixed depending on the alcohol of choice. And no one’s ever spared from a bold coffee stain, caused mainly from eating, speaking and shaking hands all at the same time. But at the International Franchise Association convention (IFA), something was different. And we think it was the people. 

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3 min read

Apple's Keynote Video Is Brand Sensory Overload & We Loved It

By Emmanuel Trenche on 9/13/19 10:49 AM

Did anyone see Apple’s keynote event announcing the new iPhone 11? Boy oh boy, what about that intro video? It's called "Wonderful Tools", and we couldn't agree more.

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