From left to right: Co-founders, Joel Wilcoxson, Emmanuel Trenche, and Hugo Tabares, headquartered in Fort Lauderdale, FL.

We're excited to share that Entrepreneur Magazine has crowned Trifactor as a leading 2023 franchise supplier, recognizing the agency for delivering high quality video marketing solutions that serve both consumer and franchise development departments. This great honor comes as we snagged the 11th ranking position in the prestigious "Top Franchise Supplier" in the marketing category. The whole story unfolds in the pages of Entrepreneur magazine's September/October 2023 issue and, of course, online at Entrepreneur.com.

Looking for more ways to add short-form videos to your business? You are not alone. Short-form videos are increasing in popularity and have revolutionized the franchise industry. From enhancing brand recognition and engagement, driving sales and fostering community, and utilizing platform-specific strategies, short-form video has become a game-changer for franchises in the digital realm. Platforms such as Instagram, Facebook, Youtube, and even LinkedIn can help drive awareness and engagement and serve as powerful tools to grow your user base and better target your audience.

Video remains the most versatile and impactful digital tool in advertising and promotion. Similarly, it is the most effective tool to implement in a recruitment marketing strategy. This is especially the case for appealing to Millennial and Gen Z professionals. A study by Google found that 1 in 2 Millennials and Gen Z's have claimed “They don’t know how they’d get through life without video.” With that said, it’s evident that video needs to be a part of your recruitment marketing strategy in 2023 and beyond. 

If you haven’t already reached out to a video marketing agency, by now, your marketing team has (or has been trying to) convince you of the benefits of integrating video campaigns into your company or franchise’s marketing plan to reach new customers and help build brand awareness.

If you’re a business owner that may be struggling with how to bring new life to your franchise, retain existing customers, and attract new ones, as well as differentiate your brand from your competitors, then video marketing may just be the boost you need.