If you haven’t already reached out to a video marketing agency, by now, your marketing team has (or has been trying to) convince you of the benefits of integrating video campaigns into your company or franchise’s marketing plan to reach new customers and help build brand awareness. You’re probably wondering how to invest in the right resources to enhance your marketing strategy and are working on a plan to create personalized video content to appeal to your target audience.

If you’re a business owner that may be struggling with how to bring new life to your franchise, retain existing customers, and attract new ones, as well as differentiate your brand from your competitors, then video marketing may just be the boost you need.  

Since the introduction of Instagram reels back in 2020, the evolution of the app has grown with an even greater emphasis on video content expected to increase exponentially in 2022 according to the popular social media platform’s head, Adam Mosseri.