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Janissa Khal

Janissa is a freelance Copywriter and Communications Strategist with a passion for creative writing, travel blogs and innovative digital content.

Recent Posts

5 min read

Measuring the Success of Your Video Marketing Campaigns in 2023: Metrics and Analytics

By Janissa Khal on 3/20/23 9:00 AM

If you haven’t already reached out to a video marketing agency, by now, your marketing team has (or has been trying to) convince you of the benefits of integrating video campaigns into your company or franchise’s marketing plan to reach new customers and help build brand awareness.

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5 min read

Bringing Your Franchise to Life: The Power of Video

By Janissa Khal on 3/7/23 12:46 PM

If you’re a business owner that may be struggling with how to bring new life to your franchise, retain existing customers, and attract new ones, as well as differentiate your brand from your competitors, then video marketing may just be the boost you need.  

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4 min read

Reeling In The Benefits: Instagram’s Evolution to Video in 2022

By Janissa Khal on 4/20/22 8:00 AM

Since the introduction of Instagram reels back in 2020, the evolution of the app has grown with an even greater emphasis on video content expected to increase exponentially in 2022 according to the popular social media platform’s head, Adam Mosseri.

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