If you’re a business owner that may be struggling with how to bring new life to your franchise, retain existing customers, and attract new ones, as well as differentiate your brand from your competitors, then video marketing may just be the boost you need.  

There are tons of reasons why companies should implement video into their marketing and sales strategies. For one, they can leverage video marketing to build stronger connections with prospects. Doing so requires a specific catalog of videos at different stages of the marketing and sales funnel, and of course, the creation of some pretty impressive visuals.

As businesses head into the competitive 2023 B2B marketing landscape, establishing a solid thought leadership strategy with video can help position a brand as a reputable and trustworthy choice among the pack. By utilizing LinkedIn and similar platforms, a well-executed thought leadership video can increase engagement, traffic, and exposure of company leaders and certainly lead to new business opportunities.

Netflix recently launched its new ad-supported streaming plan in the US in early November, 2022. With around 225 million subscribers worldwide, the California-based company will significantly give rise to advertising video-on-demand (AVOD) viewership. Disney+ is also gearing up to launch its cheaper ad-supported tier come December 8, with hopes of reaching 230 million to 260 million subscribers by 2024, as per The Verge.

Video displays are essential for making a big impact on audiences at conventions and trade shows. Whether your company is hosting the event or showcasing products and services via a booth, using dynamic and colorful visual content is a surefire way to not only grab attention but also energize conventioneers.