Marketers are always looking for effective ways to connect with audiences on a deeper level. Video advertising is a powerful yet personal way to communicate your brand with prospects while informing and educating them about what you can portray - is an opportunity of a lifetime. 

Over the years, we’ve noticed that franchise conventions are a gold mine for knowing what works and what doesn’t in terms of franchise marketing and lead conversion. There’s nothing more gratifying to a marketer (especially us at Trifactor) than stopping a franchisee in their tracks to uncover how their journey to franchising came about. 

How can a video-centric approach to content save you money? Incorporating video can drive sales, streamline internal operations, and capture online attention.

In the world of e-commerce, the buying process can be complicated and tricky. In the digital age, there are so many steps from a customer’s initial discovery of a product, to the final checkout, and a thousand experiences along the way that can influence their decision to purchase.

Company culture is more than just office parties and employee perks. It's the heart of your organization, and the values that make you unique. It’s the way in which your workplace operates at a soul-level, and can be measured by the morale and satisfaction of your staff.