As businesses head into the competitive 2023 B2B marketing landscape, establishing a solid thought leadership strategy with video can help position a brand as a reputable and trustworthy choice among the pack. By utilizing LinkedIn and similar platforms, a well-executed thought leadership video can increase engagement, traffic, and exposure of company leaders and certainly lead to new business opportunities.
5 min read
Thought Leadership Through Video: Great Execution Starts With Planning
By Claudine Baugh on 12/1/22 9:00 AM
5 min read
AVOD Viewership Is On The Rise! How To Reach This Growing Audience
By Claudine Baugh on 11/28/22 10:00 AM
Netflix recently launched its new ad-supported streaming plan in the US in early November, 2022. With around 225 million subscribers worldwide, the California-based company will significantly give rise to advertising video-on-demand (AVOD) viewership. Disney+ is also gearing up to launch its cheaper ad-supported tier come December 8, with hopes of reaching 230 million to 260 million subscribers by 2024, as per The Verge.
6 min read
Using Videos For Conventions & Trade Shows
By Claudine Baugh on 8/31/22 12:18 PM
Video displays are essential for making a big impact on audiences at conventions and trade shows. Whether your company is hosting the event or showcasing products and services via a booth, using dynamic and colorful visual content is a surefire way to not only grab attention but also energize conventioneers.
5 min read
Programmatic Video and Franchise Development
By Claudine Baugh on 4/12/22 1:10 PM
Marketers are always looking for effective ways to connect with audiences on a deeper level. Video advertising is a powerful yet personal way to communicate your brand with prospects while informing and educating them about what you can portray - is an opportunity of a lifetime.
11 min read
How Can Video Marketing Influence Credibility & Trust in Your Sales Process
By Emmanuel Trenche on 2/15/22 5:30 PM
Over the years, we’ve noticed that franchise conventions are a gold mine for knowing what works and what doesn’t in terms of franchise marketing and lead conversion. There’s nothing more gratifying to a marketer (especially us at Trifactor) than stopping a franchisee in their tracks to uncover how their journey to franchising came about.